"Put Your Ass Where Your Heart Wants to Be" with Steven Pressfield

We're back with Part 2 of our provocative interview with Steven Pressfield, acclaimed screenplay writer (The Legend of Bagger Vance, among others) and bestselling author of fiction (A Man at Arms, Gates of Fire), as well as several ground-breaking non-fiction works on unlocking our creative potential, including the classic The War of Art, which has sold over 1 million copies worldwide

After unpacking how the mythical force of "Resistance" is the dragon we need to slay, we go deeper into what it means to "turn pro" and why it is the key to doing the work we are meant to do. Then we discuss Steve's latest best-seller Put Your Ass Where Your Heart Wants to Be, and learn how his frank and pragmatic advice can be put into action. We close by digging into how to use humility to drive truly remarkable outcomes.

But first we start off with a quick update on Steve's South American trip, as well as his exotic ventures to the jungle that is Dallas' Northpark Mall to check on the state of markdowns. Then we move into our hot-takes on the latest retail news, including what to make of Target's decision to change its mandatory retirement change to keep CEO Brian Cornell a bit longer. And while Brian is staying put, we wish ace retail reporter Lauren Thomas happy trails as she departs CNBC for a new adventure. Catch her episode with us here. Lastly, we discuss Amazon's retrenchment and re-working of its fulfillment strategy.

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Unlocking Your Creative Genius with Steven Pressfield

Check out Steven Pressfield's work, including The War of Art, Turning Pro, Nobody Wants to Read Your Sh*t, Put Your Ass Where Your Heart Wants to Be, and more here.

About Us

Steven Pressfield

Steven Pressfield is the author of The War of Art which has sold over a millions copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge.

His debut novel, The Legend of Bagger Vance was over 30 years in the making. He hasn't stopped writing since.

Steve lives and writes in California. You can following him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com

"It is one thing to study war, and another to live the warrior's life."

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn.

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!

Registration is open for a special webinar featuring Steve in conversation with Placer AI's Head of Analytical Research RJ Hottovy. From changing shopping patterns to emerging market opportunities, shifting consumer demand continues to reshape the industry. So don't miss this data-driven session unpacking the most important trends defining today’s marketplace and the strategies leading brands are using to win retail's future. It's all brought to you by Placer.AI and It all happens on Tuesday September 29 at 1pm ET..

Register here today:

https://www.placer.ai/discover-events/discover-shifting-consumer-demand

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2026 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.