Remarkably Inclusive Retail: Jarvis Sam, CEO and Founder, Rainbow Disruption

This week we welcome Jarvis Sam founder a leading voice in the world of diversity, equity & inclusion (DE&I), CEO & founder of The Rainbow Disruption, and former head of DEI at Nike. In a thought-provoking and wide-ranging conversation we discuss the business imperative behind being more welcoming to various communities and the range and contours of diversity. We touch both on the theoretical frameworks and well as the practical realities of driving meaningful change through strategy, operations and optimization. It’s a veritable Masterclass in one of the most important leadership issues of our time.

But first we open with the latest retail news with a discussion of the continued volatility and uncertainty in the wake of gyrations in the banking industry. Then we dip into earnings reports from Nike, Williams-Sonoma, On Running, and Chewy, before turning out attention to Foot Locker’s just announced “Lace Up Strategy.” The latest news from Bed, Bath & Beyond is decidedly mix as their stock sinks below $1, but they are having success re-leasing many of the stores they’ve closed. We wrap up with news from the Great White North as Zeller’s is relaunched and tidbits are released from Nordstrom Canada’s bankruptcy filing.

About Jarvis

Jarvis Sam is the CEO and Founder of the multi-services DEI firm Rainbow Disruption and the former Chief Diversity, Equity, and Inclusion Officer at Nike Inc. He was recently named Forbes 30 Under 30 in Sports class of 2021 as well as Portland Business Journal’s 40 Under 40. In his previous role, he oversaw a team of people focused on driving diverse representation, inclusive leader and social justice education, professional development and the ecosystem of promoting and creating a culture of belonging inside and outside of Nike.

Prior to being named CDEIO at Nike, Jarvis held various roles focused on acquiring new talent capabilities for the company and driving large programs, partnerships and initiatives aimed at impacting representation and accelerating the flow of Nike’s diverse talent pipelines. Additionally, he led Nike’s candidate experience and talent attraction/ employer branding efforts – driving best in class approaches and strategies to amplify the company’s employment voice and obsess the candidate.

Jarvis frequently liaised with the sports marketing function and product teams to execute on key initiatives with signature Nike athletes like Serena Williams and League partners like the WNBA and NFL. Prior to Nike, Sam worked as the first Head of Diversity & Inclusion at Snap, Inc., (Snapchat) where he was accountable for building the company’s first ever D&I strategy, all whilst driving key technology recruiting approaches to scale the company 6x through IPO. Before that, Sam worked at Google as a Diversity Program Manager and led part of the diversity recruitment practice.

Jarvis began his career as a strategy and operations consultant with Deloitte Consulting in Houston, primarily focused on clients in the oil & gas industry. Jarvis is a graduate of Rice University where he studied History, Public Policy, and Sport Management with emphasis in race and gender rhetoric. Jarvis received his MBA from Brown University and IE School of Business.

He is an adjunct faculty member at Brown University and has lectured at numerous universities and institutions of higher learning around the world. Sam has given more than 400 public speeches, fireside chats, keynotes and panels and is considered an expert in the space.

In his spare time, Jarvis does musical theater, most recently acting as Jimmy Early in a production of Dreamgirls. He loves concerts, film, sports, karaoke, and can be frequently seen doing a rendition of Tina Turner’s greatest hits around Portland, OR, where he currently resides.

About Us

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.