A Very Cool Growth Story with Carrie Baker, President, Canada Goose

Joining us for the second of several episodes recorded at the Wizeline remote podcast studio/beach cabana at Mandalay Bay during Shoptalk 2023 is Carrie Baker, President of Canada Goose, the performance luxury brand that has grown to more than 50 of its own stores, along with an expansive online and global wholesale presence.

In a wide-ranging interview we learn about the brand's legendary history and its unique positioning in the luxury retail world. We get Carrie's perspective on the complementary role of direct-to-consumer and whole partnerships in driving growth while maintaining a memorable and authentic experience. We learn the origin of Canada Goose's truly remarkable "Cold Rooms," the role of innovation, and how the company works to assure authenticity. We also discuss its recently launched resale program.

As usual we kick-off with a fast-paced review of the week in retail news, including the US Census Bureau's monthly sales report which suggests more storm clouds on the horizon.Then we un-pack Amazon CEO Andy Jassey's Annual Letter, which points to expected continued economic headwinds but a commitment to figuring out a physical retail strategy for grocery. Then it's a quick jaunt to the Wobbly Unicorn Corner touching on Walmart's unloading of Bonobo's, Caspers fire sale of its Canadian business, and Rent the Runway's continued profitless prosperity. We close calling BS on UBS's blaming e-commerce for the predicted shutting of 50,000 stores.

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About Carrie

Recognized as a dynamic and collaborative leader, Carrie oversees the global commercial business, as well as Marketing, Experience, and Insights. Driven by an entrepreneurial spirit, she is responsible for driving the company’s growth and customer engagement. In her previous role as President, North America, she established a high-performance team and led the region’s significant business acceleration. Carrie previously held the roles of Chief of Staff and Chief Communications Officer, helping lead the company through critical initiatives including its successful IPO and development of its industry-leading Sustainable Impact Strategy. Prior to joining Canada Goose in 2012, she was a Senior Vice President at a North American communications agency specializing in coaching executives and building the brands of some of North America’s largest retail, technology and consumer goods companies. Carrie was named WXN Top 100 Most Powerful Women Canada in 2019 and serves on the Board of Directors of Trillium Health Partners Foundation.

About Us

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!

Registration is open for a special webinar featuring Steve in conversation with Placer AI's Head of Analytical Research RJ Hottovy. From changing shopping patterns to emerging market opportunities, shifting consumer demand continues to reshape the industry. So don't miss this data-driven session unpacking the most important trends defining today’s marketplace and the strategies leading brands are using to win retail's future. It's all brought to you by Placer.AI and It all happens on Tuesday September 29 at 1pm ET..

Register here today:

https://www.placer.ai/discover-events/discover-shifting-consumer-demand

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2026 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.