Hype Meets Retail Reality with Sucharita Kodali, VP and Principal Analyst, Forrester Research

Hype Meets Retail Reality with Sucharita Kodali, VP and Principal Analyst, Forrester Research

One of retail's most insightful minds makes her triumphant return to the pod.

Sucharita Kodali, Forrester's Principal Analyst, was our very first guest when we launched the podcast in September of 2020, and now she's back to separate the hope from the hype on key topics like the important difference between e-commerce and digital commerce and the critical role of digital influence on brick-and-mortar performance. She also gives us her fun and fascinating perspective on how Amazon is different under Andy Jassy, where retail media networks are headed, the challenges in online grocery, luxury's future, and a whole lot more. We also get a bold prediction about Temu and rocket through a lighting round of hot-takes.

But before our interview we unpack the week in retail news brought to you by Scayle, the fastest-growing enterprise commerce platform in the world.

We kick things off with the implications of the latest news on inflation, before discussing Forrester's remarkable prediction on the dominance of Walmart and Amazon. We then move to two pieces of interesting Amazon news, discuss Couche-Tard's rebuff by 7-Eleven, ponder Big Lots bankruptcy, before wrapping up with two noteworthy quarterly earnings announcements.

About Scratch Event DJs

For over two decades, retailers like Nordstrom, Hugo Boss, Sephora and Nike have trusted Scratch Event DJs to boost vibes, drive sales, and immerse store guests in each brand’s unique identity. The Scratch team curates talent from their proprietary global network of top-tier local DJs to deliver energizing experiences that keep people coming back for more – for any event, any time, anywhere.

Website Link:scratcheventdjs.com
Linkedin: https://www.linkedin.com/company/scratch-music-group/
Instagram: https://www.instagram.com/scratcheventdjs/

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.


Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2026 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

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Episoder(307)

Bombas CEO Jason LaRose on Socks, Soul, and Scale — Plus Nike Stalls While Levi's and Aritzia Soar

Bombas CEO Jason LaRose on Socks, Soul, and Scale — Plus Nike Stalls While Levi's and Aritzia Soar

This episode comes to you live from our pop-up studio at the CommerceNext Growth Show in New York City. Our guest: Jason LaRose, CEO of Bombas — the brand that turned socks, underwear, and tees into a...

14 Jul 1h

Tractor Supply CMO Kimberley Gardiner on the Power of "Life Out Here." PLUS : Grocery's Shaky Middle and Starbucks Convenience Pivot

Tractor Supply CMO Kimberley Gardiner on the Power of "Life Out Here." PLUS : Grocery's Shaky Middle and Starbucks Convenience Pivot

Recorded live on the CommerceNext Growth Show main stage in NYC, Steve Dennis sits down with Kimberley "KG" Gardiner, Chief Marketing Officer of Tractor Supply Company, who traces her path from senior...

30 Jun 55min

The Analysts Reunited: Strong Sales, Sour Sentiment, and Tough Turnarounds

The Analysts Reunited: Strong Sales, Sour Sentiment, and Tough Turnarounds

Episode 304 reunites The Analysts — Remarkable Retail's celebrated panel of Forrester's Sucharita Kodali, Guggenheim's Simeon Siegel, and GlobalData's Neil Saunders — to take stock of retail coming ou...

16 Jun 41min

The Fuel Powering Costco's Growth, Department Store Drama, & Off-Price Domination

The Fuel Powering Costco's Growth, Department Store Drama, & Off-Price Domination

On Episode 304 of the Remarkable Retail podcast, co-hosts Steve Dennis and Michael LeBlanc dig into a busy earnings season, the global forces reshaping retail, and the competitive divides separating w...

9 Jun 40min

People-led, Tech-Powered with Walmart/Sam's Club Chris Nicholas (E), Plus Super Scaler Surge and Where Irony Goes to Die

People-led, Tech-Powered with Walmart/Sam's Club Chris Nicholas (E), Plus Super Scaler Surge and Where Irony Goes to Die

In episode 303 of Remarkable Retail, Steve Dennis and Michael LeBlanc deliver a sharp, fast-moving episode built around a single conviction from one of retail's most influential retailers: the future ...

26 Mai 45min

Reimagining the Mall with Simon Property Group's Eric Sadi, Plus Why Stores Still Matter and On Keeps Running.

Reimagining the Mall with Simon Property Group's Eric Sadi, Plus Why Stores Still Matter and On Keeps Running.

In Episode 302 of The Remarkable Retail Podcast, Steve Dennis and Michael LeBlanc sit down with Eric Sadi, Co-President, North America at Simon Property Group, for a long-overdue conversation on what ...

19 Mai 58min

Retail's Great Concentration, Tapestry's Comeback, and the Dumbest Story of the Year

Retail's Great Concentration, Tapestry's Comeback, and the Dumbest Story of the Year

Amazon, Walmart, and Costco aren't just winning—they're pulling away. In episode 301, Steve Dennis and Michael LeBlanc dig into what Steve calls "Retail's Great Concentration": the accelerating shift ...

12 Mai 48min

Episode 300: Pete Nordstrom on Culture, Customer Obsession, and Playing the Long Game

Episode 300: Pete Nordstrom on Culture, Customer Obsession, and Playing the Long Game

The Remarkable Retail Podcast hits a major milestone with its 300th episode—and Steve Dennis and Michael LeBlanc mark the occasion with a conversation they've been looking forward to: a rare, candid s...

5 Mai 1h

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