The Research Strategy That Took Mythologie Candles to $6M in 24 Months
eComFuel Podcast17 Jun 2022

The Research Strategy That Took Mythologie Candles to $6M in 24 Months

Launching in the turbulent time that was February 2020, Leah McHenry, Founder & CEO of Mythologie Candles, has successfully grown her business to over $6 million in sales in just 24 months. Today Leah joins the show to describe her "secret sauce" to successful marketing—including her advice for anyone just starting their business from the ground up—and how she uses influencers to not only cut down on marketing costs, but also create more content for the brand.

Listen in as she shares how the positioning and branding of her products have been so critical to the growth of her business, as well as why she believes it is essential to have your audience dialed in before you create your product. You'll learn the role her Facebook community has played in her business, how much paid traffic her company uses, and her tips for market research.

You can find show notes and more information by clicking here: https://bit.ly/3QoKNqP

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(649)

Integrator Hiring, Meta Issues & Staying Sane Through a Revenue Slump

Integrator Hiring, Meta Issues & Staying Sane Through a Revenue Slump

How do you operate a business when things start to get tough? In this episode, Matt Snow, co-founder of Boredwalk.com, shares two hard-earned lessons from running a fast-growing eCommerce business wit...

10 Jul 44min

What 60+ High-Revenue Owners Taught Me about Business (Rerun)

What 60+ High-Revenue Owners Taught Me about Business (Rerun)

What really separates eight- and nine-figure eCommerce businesses from everyone else? Today, we are revisiting one of my favorite episodes from earlier this year, where I unpack the biggest takeaways ...

3 Jul 20min

Investing 95% of Profits Outside Your Business -  Case Study with Michael Jelliff

Investing 95% of Profits Outside Your Business - Case Study with Michael Jelliff

If your eCommerce store shut down tomorrow, how long could you survive on everything else you've built? In this episode, Michael Jelliff, owner of Geekstands.com, reveals how he built one of the leane...

26 Jun 45min

Inside the US-Made Textile Brand, Swaddelini

Inside the US-Made Textile Brand, Swaddelini

What does it take to build a manufacturing brand from scratch with your own machines, your own team, and your own two hands? In this episode, Liz Hilton, inventor, founder, and owner of Swaddelini, sh...

19 Jun 44min

Getting YouTube Ads Right in 2026

Getting YouTube Ads Right in 2026

Is YouTube the most underrated paid channel for eCommerce brands right now? In this episode, I sit down with Brett Curry, founder of OMG Commerce, to break down exactly how seven- and eight-figure bra...

12 Jun 48min

Optimizing Your Three Most Powerful Profit Levers – Financial Mastery Commandment # 3 (Rerun)

Optimizing Your Three Most Powerful Profit Levers – Financial Mastery Commandment # 3 (Rerun)

What would happen if you woke up tomorrow and were suddenly taxed an extra 33% on every dollar of profit your business produced? In this rerun episode, I break down why that scenario isn't far off fro...

5 Jun 26min

Tiny Team, Huge Margins, Raving Fans - Lessons from a Decade of Building Metorik

Tiny Team, Huge Margins, Raving Fans - Lessons from a Decade of Building Metorik

What does it take to build a highly profitable software company without venture capital, a massive team, or endless scaling pressure? In this episode, Bryce Adams, founder of Metorik, unpacks how he b...

29 Mai 52min

Rethinking the EA Hire I Was So Sure About

Rethinking the EA Hire I Was So Sure About

What happens when the systems and people you thought would solve your problems… stop fitting the season you're in? In this episode, I share an honest follow-up on hiring (and eventually parting ways w...

22 Mai 21min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
rss-skravla-gar
morgenkaffen-med-finansavisen
utbytte
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
lederpodden
liberal-halvtime
rss-kron-podden
paretopodden
rss-impressions-2