Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson
Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into Jobs to be Done methodology and its connection to value-base...
20 Okt 202531min
Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?
This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-do-costs-final...
17 Okt 20257min
AI as a Multiplier for Pricing with Emanuel Martonca
Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds of people in decentralized organ...
13 Okt 202530min
Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value
This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-buyers-buy-inhe...
10 Okt 20258min
Why I Teach Pricing: My Journey and Mission
Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtime listeners, you know Mark's voice, you've heard h...
6 Okt 20255min
Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World
This is an Impact Pricing Blog published on July 28, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-a-practical-guid...
3 Okt 20259min
Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith
Ryan Doran is a Partner in Lead Creative and Head of UI/UX for Turkois, with over 17 years of experience in monetization strategy, payments, and scaling technology businesses. Danny Smith is a Soluti...
29 Sep 202533min
Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark
Ian Clark runs Crescendo Consulting, helping companies monetize AI features. He's advised leadership teams on packaging, pricing metrics, and outcome-based models. And of course, he performed his obli...
22 Sep 202532min
