19. Mikael Thuneberg CEO, Supermetrics - the amazing story of bootstrapping to 36m Euro ARR!

19. Mikael Thuneberg CEO, Supermetrics - the amazing story of bootstrapping to 36m Euro ARR!

In this episode, we speak to Mikael Thuneberg CEO and Founder, Supermetrics, about how they've taken the world by storm with their platform that helps businesses manage and understand their marketing data.

This is a great story about how Michael working as an analyst couldn’t find the right tools to support him in the work and therefore built something for himself! That was the birth of Supermetrics and in this episode, we talk about the journey of bootstrapping the business to tens of millions of Euros. What did it take? How was it done? What are some of the best learnings from this journey and many other things are being addressed in this episode? What makes this even better is that for most of the journey it was done without any sales organization whatsoever - this was a PLG journey from day 1!

Here we have a story like no other, a self-made man that hasn’t spent a single investment dollar to get to 500k customers and over 36m Euro in ARR! Tune in and be inspired!

Episoder(211)

155. Anthony Roux, Head of Product Developer Platform, Miro - How do you build a Developer Platform and Ecosystem around your core product?

155. Anthony Roux, Head of Product Developer Platform, Miro - How do you build a Developer Platform and Ecosystem around your core product?

In this episode, we speak with Anthony Roux, Head of Product Developer Platform at Miro, the AI-powered visual workspace that brings teams together to collaborate and make faster decisions, with over ...

10 Sep 20241h 13min

154. Johan van Mil, Co-Founder & Managing Partner, Peak - What does it take to raise capital today for an early stage SaaS?

154. Johan van Mil, Co-Founder & Managing Partner, Peak - What does it take to raise capital today for an early stage SaaS?

In this episode, we chat with Johan van Mil, Co-Founder and managing partner at Peak, a venture firm specializing in seed and pre-seed investments in software companies and marketplaces. Johan shares ...

3 Sep 202447min

153. Kevin Goeminne, CEO, CHILI publish - How to win the Fortune 500 game!

153. Kevin Goeminne, CEO, CHILI publish - How to win the Fortune 500 game!

In this episode, we speak with Kevin Goeminne, CEO of CHILI Publish, an AI-powered creative platform that integrates into your MarTech stack to help brands and agencies create designs at scale with re...

28 Aug 202454min

152. Daniel Eisenberg, Head of Expansion, Deel - How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

152. Daniel Eisenberg, Head of Expansion, Deel - How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

In our latest episode, we’re catching up with Daniel Eisenberg, Head of Expansion at Deel, to dive into how the company is shaking up the global HR space. Deel has been on a fast track, expanding rapi...

20 Aug 202459min

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

In this episode, we speak with Jonas Jonsson, CEO, 4C Strategies, the leading provider of organizational readiness and military training management solutions through their Exonaut® software and adviso...

13 Aug 202457min

150. Stijn Smet, Head of Customer Success, Whale - How the CS team can leverage product usage data to unlock future revenue!

150. Stijn Smet, Head of Customer Success, Whale - How the CS team can leverage product usage data to unlock future revenue!

In this episode, we speak with Stijn Smet, Head of Customer Success at Whale, the AI-powered software for documenting processes and training employees. It helps companies systemize and scale by aligni...

6 Aug 202456min

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit an...

30 Jul 202457min

148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B software companies develop their in-house ...

3 Jul 202445min

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