42. Chris Walker , CEO, Refine Labs -  Do you have a Revenue R&D strategy?

42. Chris Walker , CEO, Refine Labs - Do you have a Revenue R&D strategy?

In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, that has taken the B2B SaaS world by storm. Chris shares with us his thoughts on:

- Why Demand Generation is key now in the new era of buying behaviors - How to set up your Demand Generation strategy & program for success - The risks and opportunities with going all in on Demand Generation - What channels to prioritize for your distribution - How to measure success, what KPIs to keep track of that define real progress - and much more

If you are serious about creating demand for your product then this is a must-listen-to episode! Golden tips for all B2B SaaS CEOs and marketers!

Episoder(211)

147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps ...

25 Jun 202454min

146. Lise Tangen Hansen, Managing Director, Annalect Norway - How to get SaaS customers to accept price increases - 6-step formula!

146. Lise Tangen Hansen, Managing Director, Annalect Norway - How to get SaaS customers to accept price increases - 6-step formula!

In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI p...

19 Jun 202459min

145. Krzysztof Szyszkiewicz, Partner, Valueships - The importance of pricing and how it affects your profitability

145. Krzysztof Szyszkiewicz, Partner, Valueships - The importance of pricing and how it affects your profitability

In this episode, we speak with Krzysztof Szyszkiewicz, Partner at Valueships, the pricing consultancy firm that helps companies become more profitable by optimizing their strategy, pricing, value unde...

11 Jun 20241h 7min

144. Vladan Soldat, Founding Partner, Nobel Recruitment - How to attract your first VP of Sales in an early stage SaaS!

144. Vladan Soldat, Founding Partner, Nobel Recruitment - How to attract your first VP of Sales in an early stage SaaS!

In this episode, we speak with Vladan Soldat, Founding Partner, Nobel Recruitment, the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing SaaS companies in Europe. We...

5 Jun 202445min

143. Sofia Alexus, CEO, Kundo - what can we learn from B2C when positioning and branding our B2B SaaS?

143. Sofia Alexus, CEO, Kundo - what can we learn from B2C when positioning and branding our B2B SaaS?

In this episode, we speak with Sofia Alexus, CEO, Kundo, the customer service platform that helps you simplify customer service with consolidated ticket management, AI tools, and self-service solution...

28 Mai 202448min

142. Dirk Jonker, CEO & Founder, Crunchr - How to build for a market that is not fully defined?

142. Dirk Jonker, CEO & Founder, Crunchr - How to build for a market that is not fully defined?

In this episode, we speak with Dirk Jonker, CEO & Founder, Crunchr, the people analytics and reporting platform,  that layers on top of your existing HR systems to consolidate disparate data sources i...

21 Mai 202450min

141. Hatla F. Johnsen, CEO & Co-founder of uQualio - The benefits of running a lean, distributed, and outsourced team

141. Hatla F. Johnsen, CEO & Co-founder of uQualio - The benefits of running a lean, distributed, and outsourced team

In this episode, we speak with Hatla F. Johnsen, CEO of uQualio, the cloud-based Video Learning Platform designed to make it easy to start making your own video training program for employees, sales p...

15 Mai 202441min

140. Haukur Hannesson, CEO, AGR - The journey from customized solutions into a traditional SaaS product

140. Haukur Hannesson, CEO, AGR - The journey from customized solutions into a traditional SaaS product

In this episode, we speak with Haukur Hannesson, CEO of AGR, the powerful and easy to use inventory optimisation platform which provides you with the necessary tools to operate with precision and effi...

8 Mai 202449min

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