87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

Episoder(211)

123. Martin Geier, VP Sales EMEA, Miro - PLG + Sales motion for the win!

123. Martin Geier, VP Sales EMEA, Miro - PLG + Sales motion for the win!

In this episode, we speak with Martin Geier, VP EMEA Sales, Miro, the visual workspace for innovation that enables distributed teams to create the next big thing. Over 60 million people and 99% of the...

23 Jan 202447min

122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!

122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!

In this episode, we speak with Rick van Esch, Managing Director, Sinch Engage, the Customer Communications Cloud that helps businesses deliver unified, personalized experiences no matter the channels ...

16 Jan 202451min

121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!

121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!

In this episode, we speak with Gustav Westman, CEO, Brightbid, an AdTech company creating results on Paid Search Ads with AI and automation We talked with Gustav about how he started his SaaS by first...

8 Jan 202435min

120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?

120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?

In this episode, we speak with Ramli John, Author of "Product-Led Onboarding” We talked with Ramli about why Product-Led Onboarding is important for many B2B SaaS Companies. Some of the questions cove...

2 Jan 202453min

119. Ferdinand Goetzen, CEO, Reveall - Selling your early stage SaaS!

119. Ferdinand Goetzen, CEO, Reveall - Selling your early stage SaaS!

In this episode, we speak with Ferdinand Goetzen, CEO, Reveall, the product management platform that helps teams create better alignment between their product strategy and operations. We talked with F...

27 Des 202347min

118. Rob van den Heuvel, CEO, Sendcloud - The path to profitability - the key is increasing efficiency!

118. Rob van den Heuvel, CEO, Sendcloud - The path to profitability - the key is increasing efficiency!

In this episode, we speak with Rob van den Heuvel, CEO, Sendcloud, the all-in-one shipping platform that helps online retailers save time on shipping and at the same time increase conversion by optimi...

22 Des 202351min

117. Robin Daniels, Chief Business & Product Officer, LMS365 - How to attract top talent - what is your role as a leader?

117. Robin Daniels, Chief Business & Product Officer, LMS365 - How to attract top talent - what is your role as a leader?

In this episode, we speak with Robin Daniels, Chief Business & Product Officer, LMS365, the cloud-based learning platform built into Microsoft 365 with millions of users in 60+ countries globally. We ...

21 Des 202356min

116. Riika Söderlund, CMO, Katana - How will the SaaS CMO allocate their budget in 2024?

116. Riika Söderlund, CMO, Katana - How will the SaaS CMO allocate their budget in 2024?

In this episode, we speak with Riika Söderlund, CMO, Katana, the platform that optimizes inventory levels and manages all your sales channels with cloud inventory software that tracks it all and more ...

15 Des 202342min

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