110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!

In this episode, we speak with Ashley Herbert Popa, Global Director of Product Marketing, Tellent, the Talent Management Suite, that enables People teams to improve the full employee lifecycle with a cutting-edge Applicant Tracking System, CoreHR, and Performance Management Software. Today they empower over 7,000 organizations across 100+ countries with their HR tech solutions

We talked with Ashley about the strategies to put in play when releasing new products and features. We are particularly looking into the topic of what makes a good Product Release Strategy:

- What is the difference between a Product launch vs a Feature Release? - Which internal stakeholders, and how, are involved in a Product Launch? - How do you align between product engineering and GTM teams? - What is the role and output needed from the Product Marketing team to support a launch? - How and when do you involve external stakeholders such as customers and partners? - Which KPIs do you track to measure the success of a Product Launch?

These are some of the many topics we address with Ashley. Please tune in to listen to her learnings from bringing several key launches to the market in recent years.

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Episoder(214)

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212. George Storm, CRO at N.rich - Why your SaaS Forecasting Is Broken & Inaccurate

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211. Massimo Arrigoni, CEO of Beefree - The SaaS Apocalypse? Massimo Arrigoni Says No

211. Massimo Arrigoni, CEO of Beefree - The SaaS Apocalypse? Massimo Arrigoni Says No

In this episode, we’re joined by Massimo Arrigoni, CEO of Beefree, the content creation platform behind thousands of SaaS products and one of the companies with a uniquely broad view of what’s actuall...

17 Apr 56min

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ ...

1 Apr 50min

209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product

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In this episode, we’re joined by Elena Verna, growth expert and currently leading growth at Lovable, one of the fastest-growing companies in tech. Elena shares why the old growth playbooks are breakin...

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208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand

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In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought leadership that builds trust and creates demand. Strats...

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In this episode, we’re joined by Adam Dorrell, CEO & Co-Founder of CustomerGaige, for a candid conversation about one of the hardest founder transitions: when, and how, to step out of the sales seat w...

5 Mar 52min

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