121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!

121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!

In this episode, we speak with Gustav Westman, CEO, Brightbid, an AdTech company creating results on Paid Search Ads with AI and automation

We talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building his platform. Some of the questions covered were:

- How do you bring in 3rd party tools to resell?

- What data points are you looking to collect feedback on?

- When do you know it is better to build it yourself?

- What does it require from an organization to go through the process of being a reseller to sell its own software?

These are some of the many topics we address with Gustav. Please tune in to learn how you can leverage their growth tactic when launching new products.

Episoder(210)

154. Johan van Mil, Co-Founder & Managing Partner, Peak - What does it take to raise capital today for an early stage SaaS?

154. Johan van Mil, Co-Founder & Managing Partner, Peak - What does it take to raise capital today for an early stage SaaS?

In this episode, we chat with Johan van Mil, Co-Founder and managing partner at Peak, a venture firm specializing in seed and pre-seed investments in software companies and marketplaces. Johan shares ...

3 Sep 202447min

153. Kevin Goeminne, CEO, CHILI publish - How to win the Fortune 500 game!

153. Kevin Goeminne, CEO, CHILI publish - How to win the Fortune 500 game!

In this episode, we speak with Kevin Goeminne, CEO of CHILI Publish, an AI-powered creative platform that integrates into your MarTech stack to help brands and agencies create designs at scale with re...

28 Aug 202454min

152. Daniel Eisenberg, Head of Expansion, Deel - How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

152. Daniel Eisenberg, Head of Expansion, Deel - How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

In our latest episode, we’re catching up with Daniel Eisenberg, Head of Expansion at Deel, to dive into how the company is shaking up the global HR space. Deel has been on a fast track, expanding rapi...

20 Aug 202459min

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

In this episode, we speak with Jonas Jonsson, CEO, 4C Strategies, the leading provider of organizational readiness and military training management solutions through their Exonaut® software and adviso...

13 Aug 202457min

150. Stijn Smet, Head of Customer Success, Whale - How the CS team can leverage product usage data to unlock future revenue!

150. Stijn Smet, Head of Customer Success, Whale - How the CS team can leverage product usage data to unlock future revenue!

In this episode, we speak with Stijn Smet, Head of Customer Success at Whale, the AI-powered software for documenting processes and training employees. It helps companies systemize and scale by aligni...

6 Aug 202456min

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit an...

30 Jul 202457min

148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B software companies develop their in-house ...

3 Jul 202445min

147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps ...

25 Jun 202454min

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