127. Mats Nyberg, CEO, Trippus Event Solutions - How to become an Event champion?

127. Mats Nyberg, CEO, Trippus Event Solutions - How to become an Event champion?

In this episode, we speak with Mats Nyberg, CEO, Trippus Event Solutions, the event platform that enables organizers of events, conferences, trade fairs, and training courses to create websites and mobile applications for their events.

We talked with Mats about what it takes for a SaaS company to build a successful events program! In particular, we are looking into the processes needed, and the resources required to be successful:

- What are the key ingredients to be successful with your events?

- How should you measure success?

- How do you calculate ROI short-term vs long-term?

- What internal resources vs external resources are often required to pull off successful events?

- What are the most common mistakes people make with their event planning, and how to overcome them?

These are some of the many questions we address with Mats. Please tune in to learn Mats' main tips on how you also can become an event champion, host your audience, and be in control of the narrative.

Episoder(211)

27. Rickard Carlsson CEO & Co-Founder, Detectify - hacking your way to triple digit ARR growth!

27. Rickard Carlsson CEO & Co-Founder, Detectify - hacking your way to triple digit ARR growth!

In this episode, we speak with Rickard Carlsson CEO & Co-Founder, Detectify, the Security Platform that helps some of the largest tech companies in the world keep their services secure and intact.   ...

9 Des 202134min

26. Øyvind Reed CEO, Whereby - The never say die attitude that gets you to 10m ARR!

26. Øyvind Reed CEO, Whereby - The never say die attitude that gets you to 10m ARR!

In this episode, we speak with Øyvind Reed CEO, Whereby, the Video Platform that helps connect people and is trusted by companies like Netflix, Hubspot, and IKEA among many other global brands. Øyvin...

24 Nov 202148min

25. Mikko Honkanen Co-Founder, Vainu - Bootstraping at its finest!

25. Mikko Honkanen Co-Founder, Vainu - Bootstraping at its finest!

In this episode, we speak with Mikko Honkanen Co-Founder, Vainu, the Sales Intelligence Platform that helps salespeople and marketers move forward through real-time company data. Mikko walks us throu...

10 Nov 202140min

24. Charlotte Ekelund CEO and Co-Founder, Teemyco - The age of Hybrid and Remote workforces

24. Charlotte Ekelund CEO and Co-Founder, Teemyco - The age of Hybrid and Remote workforces

In this episode, we speak with Charlotte Ekelund CEO and Co-Founder, Teemyco, the SaaS platform that brings your offline people into a virtual office for better collaboration. Charlotte shares her th...

27 Okt 202138min

23. Tom Henriksson General Partner, OpenOcean - How do you asses the value of a SaaS company?

23. Tom Henriksson General Partner, OpenOcean - How do you asses the value of a SaaS company?

In this episode, we speak to Tom Henriksson General Partner at OpenOcean, the Finnish-based VC company with a particular love for Enterprise data-intensive software businesses across Europe.  Tom joi...

23 Sep 202145min

22. Fredrik Rönnlund COO,  Leadoo Marketing Technologies - What is the the role of your professional board?

22. Fredrik Rönnlund COO, Leadoo Marketing Technologies - What is the the role of your professional board?

In this episode, we speak to Fredrik Rönnlund COO,  Leadoo Marketing Technologies, the Finnish-based Conversion Platform for Marketing and Sales powering over 800 customers worldwide. Fredrik joins u...

19 Aug 202133min

21. Sigrun Dora Saevinsdottir COO,  LS Retail - Transforming legacy business to SaaS!

21. Sigrun Dora Saevinsdottir COO, LS Retail - Transforming legacy business to SaaS!

In this episode, we speak to Sigrun Dora Saevinsdottir COO,  LS Retail, the Icelandic based SaaS company powering over 80000+ storefronts in 140 countries with unified retail software. Sigrun shares ...

4 Aug 202141min

20. Niilo Fredrikson CEO, Efecte - the role of Channel Sales in SaaS!

20. Niilo Fredrikson CEO, Efecte - the role of Channel Sales in SaaS!

In this episode, we speak to Niilo Fredrikson CEO, Efecte, the fast-growing service and identity management solution headquartered in Finland! Niilo shares his view on Channel Sales in SaaS. What is ...

7 Jul 202138min

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