130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!

130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!

In this episode, we speak with Liza Collin, Product Director, Visma, the group behind mission-critical business software for a more efficient and resilient society. With 15,000 employees, 1,700,000 private and public sector customers across Europe and Latin America, and a net revenue of €2,000+ million this is a giant in the SaaS space.

We talked with Liza about Using the rule of 78 to calculate delayed GTM impact, and how to avoid GTM delays! In particular, we are looking into the financial impact of a delayed GTM process:

- Why 78? What does the rule of 78 mean and showcase?

- How do you calculate the financial impact of a GTM delay?

- What are the most common reasons for GTM delays, and how can companies anticipate or mitigate these challenges upfront?

- Given the complex nature of launching new products or services, what are some strategies companies can use to streamline their GTM process?

- Who owns the main responsibility for avoiding GTM delays?

These are some of the many questions we address with Liza. Please tune in to hear here describe how you can use the rule of 78 to highlight the importance of speed to avoid a big financial impact, Even if it is just a month or two of a delay, the financial burden of such a delay is exponentially heavy to take on, which is what the rule of 78 will showcase.

Episoder(211)

155. Anthony Roux, Head of Product Developer Platform, Miro - How do you build a Developer Platform and Ecosystem around your core product?

155. Anthony Roux, Head of Product Developer Platform, Miro - How do you build a Developer Platform and Ecosystem around your core product?

In this episode, we speak with Anthony Roux, Head of Product Developer Platform at Miro, the AI-powered visual workspace that brings teams together to collaborate and make faster decisions, with over ...

10 Sep 20241h 13min

154. Johan van Mil, Co-Founder & Managing Partner, Peak - What does it take to raise capital today for an early stage SaaS?

154. Johan van Mil, Co-Founder & Managing Partner, Peak - What does it take to raise capital today for an early stage SaaS?

In this episode, we chat with Johan van Mil, Co-Founder and managing partner at Peak, a venture firm specializing in seed and pre-seed investments in software companies and marketplaces. Johan shares ...

3 Sep 202447min

153. Kevin Goeminne, CEO, CHILI publish - How to win the Fortune 500 game!

153. Kevin Goeminne, CEO, CHILI publish - How to win the Fortune 500 game!

In this episode, we speak with Kevin Goeminne, CEO of CHILI Publish, an AI-powered creative platform that integrates into your MarTech stack to help brands and agencies create designs at scale with re...

28 Aug 202454min

152. Daniel Eisenberg, Head of Expansion, Deel - How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

152. Daniel Eisenberg, Head of Expansion, Deel - How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

In our latest episode, we’re catching up with Daniel Eisenberg, Head of Expansion at Deel, to dive into how the company is shaking up the global HR space. Deel has been on a fast track, expanding rapi...

20 Aug 202459min

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

In this episode, we speak with Jonas Jonsson, CEO, 4C Strategies, the leading provider of organizational readiness and military training management solutions through their Exonaut® software and adviso...

13 Aug 202457min

150. Stijn Smet, Head of Customer Success, Whale - How the CS team can leverage product usage data to unlock future revenue!

150. Stijn Smet, Head of Customer Success, Whale - How the CS team can leverage product usage data to unlock future revenue!

In this episode, we speak with Stijn Smet, Head of Customer Success at Whale, the AI-powered software for documenting processes and training employees. It helps companies systemize and scale by aligni...

6 Aug 202456min

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit an...

30 Jul 202457min

148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B software companies develop their in-house ...

3 Jul 202445min

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