135. Markus Ståhlberg, CEO & Co-Founder, N.Rich - Outplay when you can't Outspend!

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich - Outplay when you can't Outspend!

In this episode, we speak with Markus Ståhlberg, CEO & Co-Founder, N.Rich, the Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies. It's been recognized in the 2023 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe.

We talked with Markus about how to approach a market where you are up against competition that has more funding, bigger teams, and greater spending! In particular, we are looking into the process of outplaying them rather than outspending them:

- How do you differentiate your offering in a market with larger competitors, and ensure it resonates with your target customers?

- What tactics can be used to get the initial attention on your terms?

- Can limited resources, in fact, be a competitive edge? How can you leverage that you are a “smaller” player towards the customer?

- What strategies are feasible to build a loyal customer base and meet their needs better than your competitors?

- Which are the common traps to avoid when going up against the big ones?

These are some of the many questions we address with Markus. Please tune in to hear how Markus' learnings from being the up and commer in a market with established large players can inspire you to run strategies and plays that help on your journey.

Episoder(211)

147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps ...

25 Jun 202454min

146. Lise Tangen Hansen, Managing Director, Annalect Norway - How to get SaaS customers to accept price increases - 6-step formula!

146. Lise Tangen Hansen, Managing Director, Annalect Norway - How to get SaaS customers to accept price increases - 6-step formula!

In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI p...

19 Jun 202459min

145. Krzysztof Szyszkiewicz, Partner, Valueships - The importance of pricing and how it affects your profitability

145. Krzysztof Szyszkiewicz, Partner, Valueships - The importance of pricing and how it affects your profitability

In this episode, we speak with Krzysztof Szyszkiewicz, Partner at Valueships, the pricing consultancy firm that helps companies become more profitable by optimizing their strategy, pricing, value unde...

11 Jun 20241h 7min

144. Vladan Soldat, Founding Partner, Nobel Recruitment - How to attract your first VP of Sales in an early stage SaaS!

144. Vladan Soldat, Founding Partner, Nobel Recruitment - How to attract your first VP of Sales in an early stage SaaS!

In this episode, we speak with Vladan Soldat, Founding Partner, Nobel Recruitment, the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing SaaS companies in Europe. We...

5 Jun 202445min

143. Sofia Alexus, CEO, Kundo - what can we learn from B2C when positioning and branding our B2B SaaS?

143. Sofia Alexus, CEO, Kundo - what can we learn from B2C when positioning and branding our B2B SaaS?

In this episode, we speak with Sofia Alexus, CEO, Kundo, the customer service platform that helps you simplify customer service with consolidated ticket management, AI tools, and self-service solution...

28 Mai 202448min

142. Dirk Jonker, CEO & Founder, Crunchr - How to build for a market that is not fully defined?

142. Dirk Jonker, CEO & Founder, Crunchr - How to build for a market that is not fully defined?

In this episode, we speak with Dirk Jonker, CEO & Founder, Crunchr, the people analytics and reporting platform,  that layers on top of your existing HR systems to consolidate disparate data sources i...

21 Mai 202450min

141. Hatla F. Johnsen, CEO & Co-founder of uQualio - The benefits of running a lean, distributed, and outsourced team

141. Hatla F. Johnsen, CEO & Co-founder of uQualio - The benefits of running a lean, distributed, and outsourced team

In this episode, we speak with Hatla F. Johnsen, CEO of uQualio, the cloud-based Video Learning Platform designed to make it easy to start making your own video training program for employees, sales p...

15 Mai 202441min

140. Haukur Hannesson, CEO, AGR - The journey from customized solutions into a traditional SaaS product

140. Haukur Hannesson, CEO, AGR - The journey from customized solutions into a traditional SaaS product

In this episode, we speak with Haukur Hannesson, CEO of AGR, the powerful and easy to use inventory optimisation platform which provides you with the necessary tools to operate with precision and effi...

8 Mai 202449min

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