149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit and finance procedures. We talked with Bas about product marketing, and the importance of product marketers to understand the customer and translate their needs into marketing material. Here are some of the things we talked about:

- Should you use memes when marketing your product?

- What are the key metrics to measure product marketing effectiveness?

- How can you connect with the audience on an emotional level and thus build a stronger brand?

- What makes an excellent product marketer?

These are some of the many questions we address with Bas. Please tune in to learn more about how DataSnipper leveraged product marketing on their journey to $1 billion, and how you can strengthen your brand by applying effective product marketing.

Episoder(211)

51. Krysten Conner, Enterprise Account Executive, UserGems - Lessons Learned from working as an AE at 3 Unicorns!

51. Krysten Conner, Enterprise Account Executive, UserGems - Lessons Learned from working as an AE at 3 Unicorns!

In this episode, we speak with Krysten Conner, Enterprise Account Executive, UserGems, the fast-growing prospecting, and sales intelligence platform that initially started in Austria and has since mov...

26 Okt 202254min

50. Anna Gullstrand, Acting CEO, Mentimeter - How do you combine a Self-Service and Enterprise Sales motion?

50. Anna Gullstrand, Acting CEO, Mentimeter - How do you combine a Self-Service and Enterprise Sales motion?

In this episode, we speak with Anna Gullstrand, Acting CEO, Mentimeter, the Audience Engagement Platform that has set the standard for how to grow a PLG business out of the Nordics into a global playe...

16 Okt 202240min

49. Sascha E.H. Skydsgaard, CSO, Timelog - How to go from hire to production in the shortest time possible?

49. Sascha E.H. Skydsgaard, CSO, Timelog - How to go from hire to production in the shortest time possible?

In this episode, we speak with Sascha E.H. Skydsgaard, CSO, Timelog, the fast-growing PSA solution from Denmark which helps professional service organizations be more efficient in their work. We talk...

10 Okt 202241min

48. Nora Tandberg, CFO, Papirfly - Recession readiness from a CFO perspective!

48. Nora Tandberg, CFO, Papirfly - Recession readiness from a CFO perspective!

In this episode, we speak with Nora Tandberg, CFO, Papirfly, the fast-growing Brand Activation Management platform with a global presence, headquartered in Norway! We talk with Nora about the current...

3 Okt 202242min

47. Nick Peters, VP Operations, Ardoq - The power of the Meaningful work umbrella in SaaS!

47. Nick Peters, VP Operations, Ardoq - The power of the Meaningful work umbrella in SaaS!

In this episode, we speak with Nick Peters, VP Operations, Ardoq, the leading global data-driven tool for Enterprise Architecture and a key tool for digital transformation journeys, based out of Norwa...

29 Sep 202241min

46. Lars Grønnegaard, CEO & Co-Founder, Dreamdata - Social selling from the CEOs perspective!

46. Lars Grønnegaard, CEO & Co-Founder, Dreamdata - Social selling from the CEOs perspective!

In this episode, we speak with Lars Grønnegaard, CEO & Co-Founder, Dreamdata, the fast-growing revenue attribution platform that helps B2B SaaS companies build, repeat and scale success! We talk with...

22 Sep 202243min

45. Kyle Poyar, Operating Partner, OpenView - To gate or not to gate - the new trends in PLG!

45. Kyle Poyar, Operating Partner, OpenView - To gate or not to gate - the new trends in PLG!

In this episode, we speak with Kyle Poyar, Operating Partner, OpenView, the expansion stage venture firm, that helps build PLG software companies into market leaders! We talk about all things PLG, an...

19 Sep 202251min

44. Avtar S. Jasser , CEO & Founder, CatalystOne Solutions AS   - How to go from Startup to Scaleup!

44. Avtar S. Jasser , CEO & Founder, CatalystOne Solutions AS - How to go from Startup to Scaleup!

In this episode, we speak with Avtar S. Jasser, CEO of Catalystone, the fast-growing Human Capital Management software out of Norway! Avtar shares with us how they transitioned from being a Startup b...

13 Sep 202237min

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