149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit and finance procedures. We talked with Bas about product marketing, and the importance of product marketers to understand the customer and translate their needs into marketing material. Here are some of the things we talked about:

- Should you use memes when marketing your product?

- What are the key metrics to measure product marketing effectiveness?

- How can you connect with the audience on an emotional level and thus build a stronger brand?

- What makes an excellent product marketer?

These are some of the many questions we address with Bas. Please tune in to learn more about how DataSnipper leveraged product marketing on their journey to $1 billion, and how you can strengthen your brand by applying effective product marketing.

Episoder(210)

162. Birte Steen, Fractional CRO, Centra - The unstoppable formula to drive scalability and growth in SaaS

162. Birte Steen, Fractional CRO, Centra - The unstoppable formula to drive scalability and growth in SaaS

In our latest episode, we’re joined by Birte Sten, the CRO at Centra and industry leader in SaaS. From her early days as a competitive swimmer to leading high-impact sales teams, Birte shares how she’...

29 Okt 202451min

161. Saahil Karkera, Vice President of Customer Success, Oaky - Here is how CS teams can make the most of the whitespace opportunity!

161. Saahil Karkera, Vice President of Customer Success, Oaky - Here is how CS teams can make the most of the whitespace opportunity!

In this episode, we had an insightful conversation with Saahil Karkera, VP of Customer Success at Oaky, to explore how customer success is evolving into a critical driver of growth and efficiency in t...

22 Okt 202446min

160. Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp - How to win the the SaaS Attention Economy!

160. Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp - How to win the the SaaS Attention Economy!

In our latest episode of the SaaSiest podcast, Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp, shares how you need to adapt your communication on Social Media to meet the needs ...

15 Okt 202459min

159. Gauri Chawla,  SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

159. Gauri Chawla, SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares insights on building structured partner ecosystems, ...

9 Okt 202432min

158. Gabriela Warren, CMO, Puzzel - The Evolving Role of a CMO in Tech

158. Gabriela Warren, CMO, Puzzel - The Evolving Role of a CMO in Tech

In our latest episode of the SaaSiest podcast, Gabriela Warren, CMO of Puzzel, shares her journey from political science to leading marketing in tech. She emphasizes the importance of seeing beyond ma...

2 Okt 202450min

157. Gökçe Ceylan, Principal, Oxx - Decoding SaaS Success: Applying Math to Drive Strategy!

157. Gökçe Ceylan, Principal, Oxx - Decoding SaaS Success: Applying Math to Drive Strategy!

In this episode, we speak with Gökçe Ceylan, Principal, Oxx, the specialist SaaS investor. The firm's strategy is built around the concept of “Go-To-Market Fit”, developing a structure for thinking ab...

24 Sep 202444min

156. Adam Robinson, CEO, Retention.com & RB2B - How shall a CEO build a personal brand that drives business revenue!

156. Adam Robinson, CEO, Retention.com & RB2B - How shall a CEO build a personal brand that drives business revenue!

In this episode, we speak with Adam Robinson, CEO, Retention.com & RB2B , 20m+ in combined ARR and growing at a fast rate, fueled by a strong founder brand! We talked with Adam about how he has built...

17 Sep 20241h 2min

155. Anthony Roux, Head of Product Developer Platform, Miro - How do you build a Developer Platform and Ecosystem around your core product?

155. Anthony Roux, Head of Product Developer Platform, Miro - How do you build a Developer Platform and Ecosystem around your core product?

In this episode, we speak with Anthony Roux, Head of Product Developer Platform at Miro, the AI-powered visual workspace that brings teams together to collaborate and make faster decisions, with over ...

10 Sep 20241h 13min

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