159. Gauri Chawla,  SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

159. Gauri Chawla, SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares insights on building structured partner ecosystems, ensuring marketing alignment, and maintaining strong communication. Whether you’re just starting to explore partnerships or looking to enhance your existing programs, this episode offers actionable tips to make partnerships a powerful growth driver for your business.

Key questions we explore in the episode:

  • How can B2B SaaS companies leverage partnerships as a key growth lever?
  • What systematic approach should organizations adopt for successful partnerships?
  • How do trust and alignment with company strategy impact partner relationships?
  • What role does enablement play in ensuring partner success?
  • How can co-selling strategies enhance the effectiveness of partnerships?

Join us as we unpack the secrets to thriving partner ecosystems and learn how to navigate the complex landscape of B2B partnerships for long-term success.

Episoder(211)

123. Martin Geier, VP Sales EMEA, Miro - PLG + Sales motion for the win!

123. Martin Geier, VP Sales EMEA, Miro - PLG + Sales motion for the win!

In this episode, we speak with Martin Geier, VP EMEA Sales, Miro, the visual workspace for innovation that enables distributed teams to create the next big thing. Over 60 million people and 99% of the...

23 Jan 202447min

122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!

122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!

In this episode, we speak with Rick van Esch, Managing Director, Sinch Engage, the Customer Communications Cloud that helps businesses deliver unified, personalized experiences no matter the channels ...

16 Jan 202451min

121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!

121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!

In this episode, we speak with Gustav Westman, CEO, Brightbid, an AdTech company creating results on Paid Search Ads with AI and automation We talked with Gustav about how he started his SaaS by first...

8 Jan 202435min

120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?

120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?

In this episode, we speak with Ramli John, Author of "Product-Led Onboarding” We talked with Ramli about why Product-Led Onboarding is important for many B2B SaaS Companies. Some of the questions cove...

2 Jan 202453min

119. Ferdinand Goetzen, CEO, Reveall - Selling your early stage SaaS!

119. Ferdinand Goetzen, CEO, Reveall - Selling your early stage SaaS!

In this episode, we speak with Ferdinand Goetzen, CEO, Reveall, the product management platform that helps teams create better alignment between their product strategy and operations. We talked with F...

27 Des 202347min

118. Rob van den Heuvel, CEO, Sendcloud - The path to profitability - the key is increasing efficiency!

118. Rob van den Heuvel, CEO, Sendcloud - The path to profitability - the key is increasing efficiency!

In this episode, we speak with Rob van den Heuvel, CEO, Sendcloud, the all-in-one shipping platform that helps online retailers save time on shipping and at the same time increase conversion by optimi...

22 Des 202351min

117. Robin Daniels, Chief Business & Product Officer, LMS365 - How to attract top talent - what is your role as a leader?

117. Robin Daniels, Chief Business & Product Officer, LMS365 - How to attract top talent - what is your role as a leader?

In this episode, we speak with Robin Daniels, Chief Business & Product Officer, LMS365, the cloud-based learning platform built into Microsoft 365 with millions of users in 60+ countries globally. We ...

21 Des 202356min

116. Riika Söderlund, CMO, Katana - How will the SaaS CMO allocate their budget in 2024?

116. Riika Söderlund, CMO, Katana - How will the SaaS CMO allocate their budget in 2024?

In this episode, we speak with Riika Söderlund, CMO, Katana, the platform that optimizes inventory levels and manages all your sales channels with cloud inventory software that tracks it all and more ...

15 Des 202342min

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