164. Angeley Mullins, Chief Commercial Officer, Resourcify - The one marketing strategy you’re missing

In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies break free from analog waste management with digital solutions. She dives into why sustainability can’t just be a buzzword, the real impact of physical marketing, and why user-generated content is key to authentic brand building. At the core of her insights? How to create a brand that lasts, connect meaningfully, and use storytelling to transform the sustainability landscape.

What’s in this episode:

• Why sustainability must be more than a buzzword
• How Resourcify is driving the shift to digital waste solutions
• Creative, budget-friendly marketing tactics that deliver
• The power of physical outreach and authentic user-generated content
• Reviving referral programs and reconnecting in person
• The secrets to storytelling that makes a brand unforgettable

Curious about how to build a brand that doesn’t just survive but truly matters? This episode is your roadmap.