169. Adam Holmgren, Head of Demand Gen, Rillion -  A 3 step approach on how to run successful Linkedin Ad Campaigns!

169. Adam Holmgren, Head of Demand Gen, Rillion - A 3 step approach on how to run successful Linkedin Ad Campaigns!

In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries.

We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and goals of the different layers of a campaign.

Some of the questions we discuss in this episode are:

  • How the Linkedin Ad Platform is fundamentally different from other platforms and thus requires a different approach?
  • What is the best way to define and continuously refine target lists for best outcomes?
  • Which are the 3 key layers in a successful campaign?
  • Understanding why your goal is not to drive traffic to your site in the first cold layer of the campaign process?
  • How do you design a good retargeting strategy to continue to drive the demand?
  • What is the look and feel of a good ad? What is the breakthrough of a few examples?
  • How should you measure ROI on LinkedIn ad spend?

If you’re keen to step up your Linkedin Ad game this is a must listen to episode - Tune in!

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Episoder(214)

214. Daniel Thulfaut, Head of Product at saas.group - Why AI Is Killing Traditional Product Management

214. Daniel Thulfaut, Head of Product at saas.group - Why AI Is Killing Traditional Product Management

In this episode, we sit down with Daniel Thulfaut, Head of Product at saas.group, one of Europe's most active SaaS acquirers. With 24 companies in the portfolio and more than €100M in ARR, Daniel has ...

9 Jun 59min

213. Artti Aurasmaa, CEO of Staria - Why the CFO Is Becoming the Most Strategic Role in SaaS

213. Artti Aurasmaa, CEO of Staria - Why the CFO Is Becoming the Most Strategic Role in SaaS

In this episode we sit down with Artti Aurasmaa, CEO of Staria, to discuss how the CFO role is evolving from financial reporting to strategic leadership. Artti has spent more than 25 years helping com...

4 Jun 47min

212. George Storm, CRO at N.rich - Why your SaaS Forecasting Is Broken & Inaccurate

212. George Storm, CRO at N.rich - Why your SaaS Forecasting Is Broken & Inaccurate

In this episode, we’re joined by George Storm, CRO at N.rich, for a conversation about why traditional B2B SaaS forecasting is no longer good enough in today’s market. George shares how N.rich, the Eu...

28 Mai 58min

211. Massimo Arrigoni, CEO of Beefree - The SaaS Apocalypse? Massimo Arrigoni Says No

211. Massimo Arrigoni, CEO of Beefree - The SaaS Apocalypse? Massimo Arrigoni Says No

In this episode, we’re joined by Massimo Arrigoni, CEO of Beefree, the content creation platform behind thousands of SaaS products and one of the companies with a uniquely broad view of what’s actuall...

17 Apr 56min

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ ...

1 Apr 50min

209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product

209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product

In this episode, we’re joined by Elena Verna, growth expert and currently leading growth at Lovable, one of the fastest-growing companies in tech. Elena shares why the old growth playbooks are breakin...

26 Mar 1h 2min

208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand

208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand

In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought leadership that builds trust and creates demand. Strats...

19 Mar 50min

207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

In this episode, we’re joined by Adam Dorrell, CEO & Co-Founder of CustomerGaige, for a candid conversation about one of the hardest founder transitions: when, and how, to step out of the sales seat w...

5 Mar 52min

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