Shirley Cards
99% Invisible10 Nov 2021

Shirley Cards

Even if we think of the camera as a neutral technology, it is not. In the vast spectrum of human colors, photographic tools and practices tend to prioritize the lighter end of that range. One example of this bias was Kodak's Shirley Card, a reference photo used to calibrate photo printing machines. For decades all of the models on the Shirley Cards were white. This meant that photographs of people with darker skin tones were often not printed correctly. But that's just one example of the limited dynamic range of photography purposefully excluding people with darker skin.

Shirley Cards

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(780)

The Comrades

The Comrades

If you live in South Africa, you definitely know someone who runs ultra-marathons, probably lots of someones. Here, ultras are the stuff of a whole country’s new years resolutions and mid-life crises....

24 Jan 202342min

A Sea of Yellow

A Sea of Yellow

Back in 2017 we ran an episode about the history of Brazil's iconic, yellow national soccer jersey. We were reminded of that story during the recent world cup, and then again on January 8th as a mob o...

17 Jan 202334min

Mini-Stories: Volume 16

Mini-Stories: Volume 16

We’re kicking off the new year at 99pi with a fresh installment of mini-stories, including: what lies at the intersection of a street and a road; the most unlikely of theme parks; and the evolution of...

10 Jan 202333min

Balikbayan Boxes

Balikbayan Boxes

This time of year, right in the middle of the holiday season, there's a beloved, frenzied tradition playing out in Filipino households all around the world, with which reporter Gabrielle Berbey is int...

21 Des 202236min

Mini-Stories: Volume 15

Mini-Stories: Volume 15

The whole conceit of this show is that if look at the world in the right way, you’ll see stories everywhere. Some of the stories are epic power struggles chronicling the construction of a famous skysc...

14 Des 202237min

The Divided Dial

The Divided Dial

If you’ve ever flipped through the radio dial — not satellite, not podcasts, but good old-fashioned AM and FM radio — you may have noticed something. Right wing radio talk is everywhere.But the airwav...

6 Des 202246min

Cougar Town

Cougar Town

Wildlife and urban development don’t usually go well together. Roads in particular fracture the habitats of wide-ranging animals. It restricts their movements and makes it harder for them to find food...

29 Nov 202229min

Super Citizens

Super Citizens

Los Angeles' El Peatonito is part of a subset of real life superheroes who are more focused on things like picking up trash and taking on civic issues than catching criminals in alleys.These super cit...

22 Nov 202226min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
lederskap-nhhs-podkast-om-ledelse
rss-politisk-preik
rss-investering-gjort-enkelt
rss-markedspuls-2
rss-andelige-tanker-med-camillo