153. Optimizing Your Launches with Copywriter Nicola Moors

153. Optimizing Your Launches with Copywriter Nicola Moors

You are going to LOVE today’s conversation! I sat down with journalist-turned-copywriter Nicola Moors for a fascinating and insightful chat about all things copy and launching. We dig into how copywriting is a DATA driven process (which surprised me because I think of writing as a creative thing). Writing copy that converts was one of the most intimidating tasks in my business when I started marketing digital programs and I immediately wanted to outsource… maybe that’s you too? If ...

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Episoder(262)

257. Get Good at Saying "No" Without Feeling Like a Jerk

257. Get Good at Saying "No" Without Feeling Like a Jerk

You're not bad at saying no, you’re just really good at saying yes to the wrong things. ;) Because every invite you say yes to, every collaboration or coffee chat or those favors from a business frie...

7 Jul 40min

256. Get Momentum With Your Message [Part 2 of the Yap Challenge Breakdown]

256. Get Momentum With Your Message [Part 2 of the Yap Challenge Breakdown]

This is Part 2 of my Jessi Jean Yap Challenge breakdown and this week it’s about YOU. You're not trying to become social media famous, but you would like to be known for your work, and for your reputa...

30 Jun 1h 17min

255. A Speaking Expert’s Take on the $1.2M Yap Challenge Launch [Part 1]

255. A Speaking Expert’s Take on the $1.2M Yap Challenge Launch [Part 1]

Jessi Jean's $1.2 million Yap Challenge launch is a marketing case study for the record books, and in this episode I’m sharing my vantage point as a 24 year pro speaking veteran and communication expe...

24 Jun 1h 15min

254. Messaging, AI, and the Skill Everyone Is Trying to Skip with Laura Schoenfeld

254. Messaging, AI, and the Skill Everyone Is Trying to Skip with Laura Schoenfeld

In this episode I'm joined by Laura Schoenfeld, strategic advisor and founder of The Nourished CEO, for a conversation about messaging, and it turned into an incredible discussion about so much more. ...

9 Jun 1h 11min

253. Your Inner Critic Is Costing You More Than You Think

253. Your Inner Critic Is Costing You More Than You Think

The pressure of being a visible leader, the second-guessing before a launch, the vulnerability hangover after a big talk, the spiral when something doesn't land… all of that lands on you. Nobody's co...

2 Jun 41min

252. What Every Leader Needs to Work On (That Isn't a Marketing Strategy)

252. What Every Leader Needs to Work On (That Isn't a Marketing Strategy)

Many visible leaders are focused on the wrong thing when they think about growth. They're asking about which platforms to show up on, tweaking their messaging or chasing AI tools. All external. All ta...

26 Mai 58min

251: Stop Letting Your Mood Run Your Business

251: Stop Letting Your Mood Run Your Business

You can be doing all the right things in your business and still feel like you're running out of air. Not because your strategy is off or the market is broken. But because somewhere along the way, the...

19 Mai 26min

250. Failure, Comparison, and The Bitter B Trap

250. Failure, Comparison, and The Bitter B Trap

You're not failing. But I'd bet good money you walk around feeling like you are. I’m not talking about the obvious kind of failure… a flopped launch or a missed goal… today we’re talking about the qui...

12 Mai 39min

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