S01 E04: Iris Chan, Partner & International Client Development Director at Digital Luxury Group (DLG)

S01 E04: Iris Chan, Partner & International Client Development Director at Digital Luxury Group (DLG)

Chinese luxury consumers are now the worldwide engine for global growth in spending on high-end goods. They make up a third of the global luxury goods sector, and projected to rise to 40% by 2025. Despite a thriving luxury market, many Western brands are reluctant to enter the Chinese market for a variety of reasons. In this episode of The Luxury Item, Iris Chan, partner and international client development director at Digital Luxury Group, talks with Scott Kerr about how luxury brands can unlock their potential in China -- what they need to know, and how to get started. Chan talks about why China's appetite for luxury isn't waning any time soon, how the BAT companies (Baidu, Alibaba, and Tencent) control most of the digital content in China, and navigating the power of social networking and service platform WeChat. Plus: How brands should work with KOLs (Key Opinion Leaders), young Chinese consumers powering the global luxury market, and Singles' Day madness | Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com

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Episoder(194)

S18 E07: Victor Muller, Founder and CEO of Spyker Cars

S18 E07: Victor Muller, Founder and CEO of Spyker Cars

Spyker is one of the most intriguing names in the collector car world: a Dutch marque with roots dating to 1880, revived for the modern era and defined by aviation-inspired design, hand-built craftsma...

15 Sep 36min

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

While the rest of America's homebuyers are stuck waiting out high rates, the ultra-wealthy are on a buying spree. As demand concentrates around truly distinctive properties, expertise in positioning a...

8 Sep 32min

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

Swiss watchmaking’s most compelling momentum may be coming from its independents. These small maisons pairing centuries of technical discipline with remarkably personal creative vision. One Swiss luxu...

25 Aug 45min

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

Branded residences are one of the most dynamic growth stories in luxury today, bringing together real estate, hospitality, and affluent consumer lifestyles. For Hyatt, branded residences is a strategi...

11 Aug 31min

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Eva Chow has been dubbed the "culture queen of Los Angeles" by The New York Times. She is a prominent cultural figure and Korean-American entrepreneur whose career spans fashion designer, restaurateur...

4 Aug 31min

S18 E03: Lisa Bauer, President and CEO at Starboard

S18 E03: Lisa Bauer, President and CEO at Starboard

Cruise ships have become some of the most dynamic luxury retail environments in the world, and Starboard is the biggest player in the cruise retail business. Starboard's president and CEO Lisa Bauer s...

28 Jul 30min

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

Scott Kerr is joined by Francesco Galli Zugaro, founder and CEO of Aqua Expeditions, an ultra-luxury small‑ship cruise operator specializing in taking UHNW travelers on immersive expeditions to some o...

7 Jul 30min

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

Scott Kerr sits down with Kresten Bjørn Krab-Bjerre, creative director at Bang & Olufsen, the Danish luxury audio company renowned for its synthesis of minimalist Scandinavian design with high-end spe...

30 Jun 30min

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