S03 E08: Zornitza Stefanova, Founder and CEO of BSPK

S03 E08: Zornitza Stefanova, Founder and CEO of BSPK

Scott Kerr talks with Zornitza Stefanova, Founder and CEO of BSPK, a global clienteling platform for luxury brands that personalizes the shopping experience between sales associate and customer. Stefanova, recently named one of Luxury Daily's "Luxury Women to Watch 2021", discusses how she saw a gap in the way luxury brands were using technology to drive customer engagement and retention that drove her to create the BSPK platform. She also talks about how COVID exposed the luxury leaders and laggards in digital, why the "human touch" element can be great differentiator for brands, and what luxury shoppers want when they return to physical stores. Plus: Why both emotional intelligence and tech savvy skills are critical for today's sales associates

Featuring:
Zornitza Stefanova, Founder and CEO of BSPK (bspk.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(194)

S18 E07: Victor Muller, Founder and CEO of Spyker Cars

S18 E07: Victor Muller, Founder and CEO of Spyker Cars

Spyker is one of the most intriguing names in the collector car world: a Dutch marque with roots dating to 1880, revived for the modern era and defined by aviation-inspired design, hand-built craftsma...

15 Sep 36min

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

While the rest of America's homebuyers are stuck waiting out high rates, the ultra-wealthy are on a buying spree. As demand concentrates around truly distinctive properties, expertise in positioning a...

8 Sep 32min

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

Swiss watchmaking’s most compelling momentum may be coming from its independents. These small maisons pairing centuries of technical discipline with remarkably personal creative vision. One Swiss luxu...

25 Aug 45min

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

Branded residences are one of the most dynamic growth stories in luxury today, bringing together real estate, hospitality, and affluent consumer lifestyles. For Hyatt, branded residences is a strategi...

11 Aug 31min

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Eva Chow has been dubbed the "culture queen of Los Angeles" by The New York Times. She is a prominent cultural figure and Korean-American entrepreneur whose career spans fashion designer, restaurateur...

4 Aug 31min

S18 E03: Lisa Bauer, President and CEO at Starboard

S18 E03: Lisa Bauer, President and CEO at Starboard

Cruise ships have become some of the most dynamic luxury retail environments in the world, and Starboard is the biggest player in the cruise retail business. Starboard's president and CEO Lisa Bauer s...

28 Jul 30min

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

Scott Kerr is joined by Francesco Galli Zugaro, founder and CEO of Aqua Expeditions, an ultra-luxury small‑ship cruise operator specializing in taking UHNW travelers on immersive expeditions to some o...

7 Jul 30min

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

Scott Kerr sits down with Kresten Bjørn Krab-Bjerre, creative director at Bang & Olufsen, the Danish luxury audio company renowned for its synthesis of minimalist Scandinavian design with high-end spe...

30 Jun 30min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
rss-orjasater
utbytte
lederpodden
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
liberal-halvtime