TSE 1229: Best Sellers In History Series 1 - "Jesus Christ"

Best Sellers In History Series 1 - "Jesus Christ"

Disclaimer: This episode isn’t a podcast to convince listeners to become Christians. This episode simply highlights how Jesus Christ persuaded people, an important trait in sales.

There are so many individuals who have been great persuaders throughout history. This new series, The Best Sellers in History, will be a game-changer for salespeople of today.

The best persuaders in history were people who could prompt others to take action and move toward a better way of life. Great salespeople who know they are guides for prospects and clients make great B2B sales reps. With the exception of social media, the way communication works in sales today is historically similar.

This eight-episode series will begin with Jesus Christ, whose existence has been proven by history.

In the sales spotlight - Jesus Christ

It’s the perfect time of year to put Jesus Christ in the spotlight. Today is Christmas, a day where people celebrate Jesus’ birth. In his time, he was referred to as Jesus of Nazareth, the common way people were referred to. Men were known by their name and the place they were from. Donald would have been known as Donald of West Palm Beach.

Jesus was a preacher, a rabbi or teacher, and a leader. Today, to Christians around the world, he is the Son of God and the Savior of all mankind.

Jesus was baptized by John the Baptist and after his baptism, he began his ministry. Most of his preaching and teaching weren’t done in Synagogues but in the countryside where most people lived.

Jesus was teaching people they could repent, turn their lives around and return to God. His teachings were based on love. Jesus opened the path for many to know eternal life. People were astounded by his teachings and followed him. He was changing the minds of common people and undermining the wayward teachings of the Pharisees. Because of this, Jesus faced opposition from the leaders of the day.

This conflict, and the outcry of many Jewish people, eventually led to his death by the hands of Roman soldiers.

While he died long ago, his teachings did not die with him. His words became so influential, to this day, one-third of the world’s population is associated with Christianity. By far, it is the largest religious group. There are seven reasons why Jesus was so persuasive and Donald is going to expand on each to show how they can be applied in B2B selling, even today.

• He Showed Sympathy and Built Rapport
• He Was a Skilled Storyteller
• He Shared a Vision
• He Challenged the Status Quo
• He Listened Effectively
• He Asked Powerful Questions
• He Invited People to Change

He Showed Sympathy and Built Rapport

The first reason for Jesus’ persuasiveness was his ability to empathize and build rapport with the people he talked to.

Jesus made the time to sit down with common people, who made up the largest portion of the population, as they do today. He talked to people who were marginalized by society and could relate to them. During his time, Romans had the power and ruled over many territories. They hired people to collect taxes from the citizens, including Jewish people, and this money funded the Roman empire. Because the work is done by tax collectors they were not approved of by the communities they lived in. At public gatherings, they were not welcomed to be among everyone else. As a result, they became marginalized citizens.

The status put upon tax collectors didn’t keep Jesus from them. Jesus sat down with them and had dinner with them.

One of these tax collectors even became one of Jesus’ disciples. His name was Matthew. Zacchaeus was a chief tax collector from Jericho. He was a wealthy man but hated by many. When Jesus went to Jericho, people flooded the town and swarmed him. Being a short man, Zacchaeus climbed a tree to see Jesus. Jesus noticed and asked the man to come down so he could be a guest at Zacchaeus’ house, unheard of during this time.

Jesus also showed sympathy toward Levi, another tax collector and the son of Alphaeus. Jesus saw him at his booth, invited Levi to follow him, and he did.

People didn’t understand these actions but Jesus shared that a physician comes to heal the sick, not the healthy. In the same way, Jesus was spending time with people who needed his help the most. He went out of his way to help the poor and heal the sick.

Jesus wanted to make an impact by modeling how he wanted people to treat one another.

As a B2B sales rep, how do you show your clients and prospects you empathize with their needs? Set yourself apart from others by taking the time to understand where they are coming from. Identify their pain points and tailor your message to their specific issues.

An example of how a salesperson can distinguish himself or herself can be illustrated by two sales reps who want a nursing home to be a new client. Sales rep A sens a generic email to the chief administrator that says he can help them save more money. This same message, however, has been sent by many salespeople and it gets lost among the others. Sales rep b, on the other hand, has spent time reading trade magazines and learning about the industry. This sales rep sends a personalized message that talks about the losses the administrator may face when the new Medicare starts cutting back and what it is going to cost them. Sales rep B also talks about how their company has crafted a new service that could benefit the nursing home despite the cutback. In this case, sales rep B will surely get the deal because they have discovered a problem and are providing a solution. While it takes more time and effort to learn about your prospect or client by listening to their needs and hearing about their challenges, it will help you craft a more personalized message.

In the sales training program, we call this a deliverance message. Share with your prospects the challenges they didn’t know they could face. These are called blindside challenges. Distinguish yourself among other salespeople by studying, being prepared, listening, and offering a solution.

Another way you can show empathy and create value is by writing a blog post or creating content that’s related to the challenges your prospects are facing. When a potential client feels understood, sees you’ve done the work, and you’re building rapport through your efforts, you’ll find prospects are going to pick up the phone to talk to you.

He Was a Skilled Storyteller

The second reason for Jesus’ persuasiveness was his storytelling ability. In one instance there was a lawyer in the crowd where Jesus was preaching and the lawyer wanted to trap Jesus. He asked Jesus how to receive eternal life, one of Jesus’ core messages. In response, Jesus replied with a question about what was written in the law. In reply, the lawyer replied that the law states that one should love the Lord with all his heart, his soul, and strength. One also has to love his neighbor as he loves himself. He then asked Jesus who he should consider his neighbor and Jesus shared the story of the Good Samaritan. This story talks about a man robbed and attacked on a countryside road. There were several people who walked past him and didn’t help him, including a priest, a Levite, and the good Samaritan. The first two men just passed by. The priest crossed to the other side of the road as did the Levite. It was the good Samaritan who took the injured man and tended to his wounds, brought him to an inn and told the innkeeper to take care of the man, paying for all the expenses. All the people who ignored the man were his people but it was the Samaritan who showed compassion and saved him. By sharing this story, Jesus was able to illustrate the actions of a neighbor. The story that Jesus told was relatable and the people listening understood the point he was trying to make.

Selling to highly educated professionals, like doctors, can be unnerving. They can ask a question that may be out of your scope of expertise. You can navigate their questions by sharing a story. Understand the purpose of the question and solve their problem through a story that promotes rapport. If you need more information, ask a clarifying question and share a story that’s similar to your clients’ situation or problem and share how that problem was solved. Stories are a great persuasive tool.

He Shared a Vision

Jesus was skilled in promoting hope for the future. The people already knew the prophecy of the Messiah who would come and save mankind. The Messiah would deliver them from their enemies and the tyrannical rule of the Roman empire.

People believed in Jesus because he fulfilled the prophecies laid out in scripture. When Jesus came and preached to people listened to hear his message of hope.

As a sales rep, it’s your responsibility to understand a prospect’s pain, their struggles, and their challenges. As you get to know them and learn more about their needs, you have the opportunity and then to offer hope and solutions through the products and services you have to offer.

For example, if you are selling digital marketing services, you may discover that a prospect’s website is not functioning effectively. It’s your job to convey to this potential client how you can help make their website work faster and appear on the first page of a Google search. Approach the client with the knowledge of their struggle and offer a vision of a better future by working with you.

He Challenged the Status Quo

...