Three Key Insights You Must Know When Selling To Europeans | Grady Anderson - 1619

Relationships are important

• Doing business in Europe has some similar characteristics to doing business in the United States.
• Data privacy is one of the critical aspects of doing business effectively.
• Need to understand the payment platforms and the rules.
• Sensitive to the borders and cultures.
• Getting down to business is totally acceptable – don’t be offended.

What to be aware of in selling to Europeans

• You have to be GDPR compliant to avoid a deal going south.
• Germany is extremely strict on GDPR.
• Navigating the potential language barriers of each country takes research.
• Consider investing in salespeople that can speak the language of the country you are prospecting too.
• Being aware of slang and how that can impact your ability to communicate.
• Stay aware of how the currencies rates are changing from day-to-day.

Messenger tools are valuable in assisting your sales efforts

• Apps that have the ability to translate your marketing campaigns are key to your success.
• WhatsApp, Telegram and Viber are some powerful tools.

“It makes a huge difference when an American salesperson or marketer can take a second to understand who it is that they're they're communicating with, and not be so domineering from a cultural perspective.” – Grady Anderson

• Connect with Grady via: LinkedIn

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Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com