How to Write Personalized Emails in Less Than 3 Mins that Your Prospect Will Reply to | Michelle Craig & Tom Slocum - 1678

You know you need to personalize your outreach, but you keep getting bogged down in trying to write the perfect e-mail or phone script. If you’re trying to write quick, to-the-point e-mails that actually get opened, you’re in luck. In this episode, your host Donald Kelly opens up a great collaborative conversation with Michelle Craig and Tom Slocum. Between the three of them, they bring a variety of opinions and offer specific tools to add to your arsenal for 2023.

Your Subject Line

• Short subjects or posing as though you’re sending an internal e-mail are reaching a point of saturation.
• Describe what’s in the e-mail in as few words as possible. Avoid gimmicks like emojis, using the person’s name, etc.

The Body of the E-mail

• The first line is sometimes more important than the subject line! People are reading on mobile and even smart watches! Garner interest without seeming like spam.
• Outline the problem and tie it back to your solution, but keep it short and sweet. This isn’t school - there’s no need to reach a minimum word count.
• If your organization demands that you follow a particular model, test new ideas on your own time and bring your findings to your leaders to see if you can change things up.

Your CTA

• Try a soft CTA - instead of demanding a meeting, try something like “Would you like to learn more?”
• Many buyers can’t afford to spend 30 minutes in a meeting. Focus on getting them to reply to you without putting pressure on them.

“Newer sellers get caught up in best practices, templates, frameworks, ‘this-is-the-way’, and forget that it’s a human on the other end of the e-mail, cold call, or LinkedIn message. Sure, different personas might have preferred communication styles, but each person is going to have different preferences.” – Michelle Craig

Resources

Michelle Craig on LinkedIn

Tom Slocum on LinkedIn

Uniphore.com Conversational AI & Automation

TheSDLab.com Outbound Strategy that accelerates your growth

Sponsorship Offers

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2. This episode is brought to you in part by TSE Sales Foundation.

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Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com