252: Don't Get Lazy Using AI with Ryan Ruud

Ryan Ruud, founder and CEO of LakeOne, shares his unique perspective on the role of technology in marketing. He argues that the rise of automation systems, mass email systems, and AI has made marketers lazy, leading to mass-produced, impersonal content. Ruud emphasizes the importance of the human touch in marketing and suggests that marketers should think about what would resonate with them as consumers. He also sees potential in AI, but cautions that it should be used in conjunction with human input and output. SHOW NOTES: Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with their clients to provide strategic guidance and hands-on support as they build and optimize revenue systems. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterpriseclients. Prior to launching Lake One, Ryan established his career by merging a love of storytelling and content with an insatiable curiosity for technology. With roots in broadcast journalism, he cut his teeth in both radio and tv studios while earning his Bachelors and Masters in Journalism and PR respectively. His marketing career took him from leading PR & Communications for AdTech company, NativeX (acquired by Mobvista in 2016), establishing Digital Marketing for B2BEcommerce SaaS Company Four51 (acquired by Sitecore 2021), to building and managing a Digital Marketing and Demand Generation Credit Union Service Organization (CUSO) for some of the country’s largest credit unions prior to starting Lake One. In this podcast for managers, Audrey, Lee and Ryan discuss: · How big tech is affecting management tasks and workflow · How to harness the power of new tech and AI without becoming lazy and destroying credibility with stakeholders · How to determine what to use technology to scale and create efficiencies · Do’s and Don’ts of marketing automations and tech · Using tech properly to improve lead generation and lead quality in marketing “The reaction and why I have this perspective on technology in marketing is it made us all lazy! It made it too easy for us to scale without thinking about what we’re scaling.”– Ryan Ruud Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Ryan Ruud www.lakeone.io https://www.linkedin.com/company/lake-one/ https://www.facebook.com/lakeonedigital/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C.Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices