Influencer Vs Brand

Today our guest hosts are Katie Stoller and Jane Ko.

Katie and Jane discusses their journeys in the influencer marketing industry, highlighting the challenges and triumphs they have faced. Topics include the early days of influencer marketing, dealing with online bullying, and managing brand partnerships. The episode offers valuable insights for aspiring influencers, emphasizing the importance of reliability, professionalism, and the balance between luck and hard work. Katie and Jane also touch on the evolution of the industry and share personal experiences on how navigating the digital space has changed over the years.

00:00 The Dark Side of Online Bullying

00:29 Welcome to the WIIM Podcast

00:35 Introducing the New Series

01:06 Exciting Guest Episodes Ahead

01:27 New Year, New Beginnings

01:42 Prioritizing Self-Care and Outsourcing

01:54 Jumping into the Episode

01:58 About Women in Influencer Marketing (WIIM)

02:57 Meet Jane: The Creator's Perspective

04:22 Jane's Journey in Influencer Marketing

05:01 Nostalgic Beginnings in PR and Influencer Marketing

07:17 Jane's First Big Break

08:56 The IKEA Makeover Experience

15:04 The Importance of Reliability and Quick Response

19:03 Challenges and Changes in the Influencer Landscape

20:07 The Changing Landscape of Mentorship

20:49 Evolution of PR and Media

21:46 Navigating Brand Collaborations

21:56 The Rise of Smaller Creators

22:18 Balancing Work and Personal Life

23:06 Challenges of Online Bullying

23:57 Introduction to Caveat

25:27 Reflecting on Hustle Culture

28:29 Legal Hurdles in Content Creation

28:56 Gen Z's Approach to Influencer Work

33:48 Advice for Aspiring Influencers

34:31 The Dark Side of Social Media

40:23 Final Thoughts and Contact Information

Connect with Katie:

LinkedIn: https://www.linkedin.com/in/katiestoller/

Connect with Jane:

Instagram: https://www.instagram.com/atasteofkoko/

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