# 50 - Advancing the Australian Sheep-Meat Sector – A Conversation with Tom Bull

# 50 - Advancing the Australian Sheep-Meat Sector – A Conversation with Tom Bull

There is no doubt a ground-swell of real confidence across our industry is increasing…about bloody time! Much of this, I believe, is the result of real optimism and a positive outlook for the red meat sectors. In this podcast I interview Tom Bull, founder of Lambpro. Based at Kinross Station in Holbrook NSW, Tom and his family are great friends to Jane & I, dating back to intense games of touch footy on the beach over summer holidays at the coast as kids. The Lambpro story is significant and compelling, beginning 35 years ago when Tom was just eight. A self-starter, big-thinker, compelling leader, and outstanding businessman…Tom and Lambpro's contribution to sheep-meat advancement and the Australian Lamb Industry is significant and inspiring. With over 2,500 premium ram sales annually (with the goal to reach 3,000 this year), and 900,000 lambs to be born this year across his national sheep-meat producing client base, the Lambpro business continues to break new ground and lead the industry with and for its clients. Tom and I explore his outlook for emerging trends for the sheep- meat sector and discuss the following:

  • the prominent genetic and on-farm advances leading to greater producer profitability,
  • the global consumption trends for lamb,
  • the importance of a new focus on lamb branding,
  • Tom's predictions as to where we need to focus as a sheep-meat sector, AND
  • how Lambpro is innovating to deliver on-scale, premium, and highly marbled lamb products to affluent consumers globally.

A cracking story of genuine Australian entrepreneurship. Enjoy! Kind Regards Jeremy

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Episoder(193)

# 193 - The 3 BIG Mistakes Grain Growers Are Making And What It’s Costing, with Market Check Leaders, Brett Stevenson & Nick Crundall

# 193 - The 3 BIG Mistakes Grain Growers Are Making And What It’s Costing, with Market Check Leaders, Brett Stevenson & Nick Crundall

There’s an old saying that uncertainty creates opportunity.  But if you're a grain grower right now, uncertainty can also create confusion, hesitation, and some pretty costly decisions.  Over the past...

5 Jun 1h 3min

# 192 - The Incredible AgriWebb Story – Part 2 with Co-Founder, John Fargher

# 192 - The Incredible AgriWebb Story – Part 2 with Co-Founder, John Fargher

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# 191 - The Incredible AgriWebb Story – Part 1 with Co-Founder, John Fargher

# 191 - The Incredible AgriWebb Story – Part 1 with Co-Founder, John Fargher

John Fargher grew up on a remote family station in the Northern Flinders Ranges, where distance, drought, hard work and innovation were simply part of life.  He saw first-hand how quickly farming can...

8 Mai 59min

# 190 - Are Your Business Structures Impeding Your Farm Business’s Success? with Andy Fenton

# 190 - Are Your Business Structures Impeding Your Farm Business’s Success? with Andy Fenton

A good season can hide a lot. So can a strong balance sheet. But performing well on the surface does not always mean the business is built on the right foundation.  Risk builds quietly. Options narrow...

24 Apr 1h 12min

# 189 - Fertiliser & Fuel Prices: How to Lead Through This New Economic Uncertainty with Tracy Secombe & Sam Johnsson

# 189 - Fertiliser & Fuel Prices: How to Lead Through This New Economic Uncertainty with Tracy Secombe & Sam Johnsson

Are you concerned by the uncertainty surrounding increased fuel prices?     Is the current global turmoil challenging your view on how to best navigate this season?    The biggest risk right now is no...

10 Apr 52min

# 188 - Knowing Your Numbers How to Build A Stronger Farm Financial System with Jayne Walsh, Tim Fowler, Renee Nicholls, and Bec Balfour

# 188 - Knowing Your Numbers How to Build A Stronger Farm Financial System with Jayne Walsh, Tim Fowler, Renee Nicholls, and Bec Balfour

This week, Sam Johnsson hijacks the podcast while I’m off on a skiing holiday in Austria and he takes on a topic that might not sound flashy, but can quietly change everything in a farm business: buil...

26 Mar 42min

# 187 - Legacy Isn’t Land: Rethinking What Succession Success Looks Like with Mike Stephens

# 187 - Legacy Isn’t Land: Rethinking What Succession Success Looks Like with Mike Stephens

Selling the family farm can feel like the ultimate failure. For a lot of farming families, it can carry guilt, grief, and the sense that something precious has been lost.     But Mike Stephens challen...

12 Mar 49min

# 186 - An Overheated Stock Market Crash in 2026? How to Get Ready with Terry Tran

# 186 - An Overheated Stock Market Crash in 2026? How to Get Ready with Terry Tran

As we step into 2026, there’s a lot of noise out there.    Geopolitical tension. AI hype. Market highs. Media drama.    And if you’re a farm owner trying to make steady, strategic decisions in the mid...

26 Feb 42min

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