# 74 - Making an Identity Shift and playing at the ‘next level’

It gives me great pleasure to welcome Andrew Roberts ‘Robbo’ back to the Profitable Farmer podcast. Not only is Robbo one of the founders of Farm Owners Academy and the previous host of this Podcast, but he has also been my Business Coach and great friend for over 15 years. It is always compelling to catch up with Robbo and ‘shoot the breeze’. In this conversation, we explore the definition of a successful business, the construct of being FREE from your business – having it resourced and set up so that it can work without you! This is ultimately what investors are looking for, and this is, in my opinion, the ultimate legacy we can pass on to future generations. Importantly, we explore what needs to happen both in business and on farms in order to move in this direction. We touch on the strategy, systems, structures and resources required to get there, and we explain the set path to follow to make this a reality. We also discuss the MINDSET and IDENTITY SHIFT needed to move from being a busy technical farmer to a Freedom Farmer and the CEO of a growing farm business. This shift starts with a clear intention and a strong goal and then requires a change in mindset, beliefs and focus. I am proud that Robbo has enjoyed 12 months free from business, entirely focused on all things freedom and family. I am also proud that Farm Owners Academy exists to help farming families achieve the same. Robbo, as always, it was great to connect and incredible to have you back on Profitable Farmer and the FOA Freedom Farmer Movement. Thank you. Jeremy PS: Interested to make a shift and want to learn how to create freedom in your business? Join Take Control 2.0 Program Now. Click here! PPS: Please share this with others in our industry and give us a review on Facebook or Google … and thank you for helping us share stories like these more broadly.