The Tai Lopez Show6 Mar 2017

How You Should Set Up Experiments To Grow Social Media

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow “As a marketer, think in terms of experimentation, learning, and then tweaking” - Tai Lopez (click to tweet) A lot of people want to be an influencer, but not very many people know how to do it well. In fact, not very many people or brands know how to leverage and build social media effectively. If you look at top brands in industries, for instance people like Tony Robbins or brands like Coca Cola, their social media platforms have far too few followers and far too poor engagement for how wide and broad their reach is. Yet, having strong social media is so important that it could be argued that it won the presidency in the last election! The problem is that most people are not actively creating experiments, measuring, analyzing, and then tweaking their strategy to be as effective as possible. They think they already know what to do, but most people don’t. This episode is about how to set up effective experiments to grow your social media and influence. “Brands tend to be way behind in advertising, and they’re wasting a lot of money” - Tai Lopez (click to tweet) Points to Keep In Mind Building apps are a huge business opportunity, even if you can’t build them yourself Brands tend to be way behind in advertising, and they’re wasting a lot of money Use your brainpower to build good experiments and learn from them As a marketer, think in terms of experimentation, learning, and then tweaking In social media, keep it entertaining Learn more about your ad choices. Visit megaphone.fm/adchoices

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