#417 - How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman

#417 - How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here → ACTIONABLE TAKEAWAYS: Ban Product-Specific Language: Prohibit product-focused terms like "roles-based access" in deal reviews. Instead, prompt reps to explore the customer’s "why" behind their needs, driving better customer questioning and understanding. Tie Incentives to Certifications: Require reps to complete critical certifications (e.g., discovery certification) to access desirable benefits, such as inbound leads, ensuring alignment between AE and leadership goals. Consistency in Value Framework: Maintain your value selling framework across every sales stage—from discovery to demo to proposal—ensuring consistent messaging and alignment throughout the cycle. Embed Framework into Processes: Update all sales processes, stages, and deal reviews to reflect new frameworks. Regularly reinforce these changes in weekly reviews to ensure training sticks and drives lasting behavior changes. ELEANOR'S PATH TO PRESIDENTS CLUB: Head of Sales @ Retool Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment Global Head of Commercial Renewals and Retention @ Segment Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training

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Episoder(660)

#617: Three Steps to Use LinkedIn to Find More Prospects | Charlotte Johnson | 30MPC Hall of Fame

#617: Three Steps to Use LinkedIn to Find More Prospects | Charlotte Johnson | 30MPC Hall of Fame

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Pre-order the course and save $100 before Oct 19: https://30mpc.com/cours...

15 Okt 11min

#616: How I Use LinkedIn Sales Navigator to Find Warm Leads (Crash Course)

#616: How I Use LinkedIn Sales Navigator to Find Warm Leads (Crash Course)

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Pre-order the course and save $100...

13 Okt 16min

#615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame

#615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame

Save your seat for the Social Selling Masterclass: https://www.30mpc.com/episodes/the-social-selling-masterclass Want the full social selling playbook? Pre-order the course and save $100 before Oct 1...

8 Okt 34min

#614: How to Use LinkedIn Sales Navigator for Lead Generation

#614: How to Use LinkedIn Sales Navigator for Lead Generation

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Pre-order the course and save $100...

6 Okt 19min

#613: Master Parallel Selling Strategies to Speed Up Every Deal | Sam Mckenna | 30MPC Hall of Fame

#613: Master Parallel Selling Strategies to Speed Up Every Deal | Sam Mckenna | 30MPC Hall of Fame

Save your seat for the Social Selling Masterclass: https://www.30mpc.com/episodes/the-social-selling-masterclass Want the full social selling playbook? Pre-order the course and save $100 before Oct 1...

1 Okt 30min

#612: Sales Kickoff Masterclass: The Ultimate Planning Guide

#612: Sales Kickoff Masterclass: The Ultimate Planning Guide

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here → Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complet...

29 Sep 48min

Introducing: The Warm Pipeline Machine (Social Selling Course)

Introducing: The Warm Pipeline Machine (Social Selling Course)

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Pre-order the course and save $1...

28 Sep 17min

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here → JD Miller breaks down how to choose the right theme, structure the agenda, run ...

24 Sep 32min

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