Hunters and Unicorns24 Jan 2025

Closing a $15M DEAL with AMAZON, w/Rush Williams

In this episode of RAW STORIES LIVE, we sit down with Rush Williams, Area VP at Impact.com, about his journey to secure a $15 million deal with Amazon from a mere $300k start.

Rush discusses the initial six months of no progress, highlighting the frustration of dealing with a giant like Amazon. Rush shares his strategic shift, focusing on research, pinpointing the right Amazon unit, and refining his pitch. Despite setbacks, he made a bold move by renting a restaurant near Amazon's secretive office, which finally got him noticed by key players, including Gur Kimchi, leading to a critical meeting, and a $15 deal down the road.

🏹 Key Topics Covered:

00:00 - Intro

01:13 - Rush’s Initial Struggles with Amazon

02:00 - Turning the Situation Around

03:36 - The Role of Belief in Success

06:14 - Getting Amazon’s Attention

07:36 - THAT Email from Bezos’ Lieutenant

10:50 - Securing 15 Minutes with Amazon

11:17 - The Most Important 15 Minutes of His Career

13:00 - Overcoming Imposter Syndrome

14:25 - Cultivating Long-Term Client Relationships

💥 3 Biggest Lessons:

1. Persistence Pays Off: Even after early setbacks, keep adapting your approach and pursuing opportunities.

2. Think Outside the Box: Use creative tactics (like hosting events) to catch the attention of major clients.

3. Understand the Client's Needs: Align your strategy with the long-term goals and evolving needs of your client to create lasting partnerships.

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro If you enjoyed this episode, please drop a like/share and subscribe to our channel!

🔗 Episode's Links:

Rush Williams on LinkedIn: https://www.linkedin.com/in/rush-williams-64a5127a/ Impact.com Website: https://www.impact.com

🦄 Connect with Hunters & Unicorns:

Website: http://huntersandunicorns.com

Twitter: http://twitter.com/HuntersUn1corns

Instagram: http://instagram.com/huntersandunicorns

Blog: http://huntersandunicorns.com/blog

💬 Notable Quotes: “It’s not about the rejection; it’s about learning from it and staying committed.” “The biggest deals are made by understanding the client’s vision and being a part of their growth.” “Sometimes, you need to be creative and unconventional to break through the noise.”

#rawstorieslive #softwaresales #huntersandunicorns

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