Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
Big Take24 Jan 2025

Influencers Fueled Zyn’s Rise. Could the Attention Backfire?

Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the online hype has likely helped sales, it also presents risks for the tobacco giant.

Today on the show, Bloomberg Businessweek writer Ellen Huet joins host Sarah Holder to discuss what could become an existential question: Can the company ride the Zynfluencer wave without getting in trouble if kids get hooked?


Read more: Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall

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Episoder(794)

The US Middle Class Is Doing Fine. Why Are They So Worried?

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Hello and welcome to The Big Take Podcast! Today: The good news, and not so good news, about the US middle class. With inflation rising, the stock market ping-ponging and housing prices softening, that broad swath of Americans who form the backbone of the US economy are getting hit on all sides. Bloomberg reporters Shawn Donnan, Alex Tanzi, Claire Ballentine and Airielle Lowe teamed up to take a look at how middle-income Americans are doing. The answer: Not so badly, actually–at least on paper. Even so, they’re worried about what’s next for them. And they have good reason to be. Shawn sits down with Wes to share the results from their exclusive polling and what these precarious economic times mean for the fortunes of working Americans. Learn more about this story here: https://bloom.bg/3faCxwM Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK  Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.See omnystudio.com/listener for privacy information.

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Introducing: The Big Take

Introducing: The Big Take

Each weekday, The Big Take brings you one story—one big, important story that impacts your life. Host Wes Kosova talks to Bloomberg journalists around the world, experts in their fields and the people at the center of the news to help you understand what’s happening, what it means and why it matters. Money, politics, the economy and business, energy, the environment, technology—we cover it all on The Big Take. And we do it in plain English. The Big Take features the best of Bloomberg's in-depth, original reporting from around the globe. Listen each weekday starting on Oct. 27. Learn more about The Big Take www.bloomberg.com/bigtake and subscribe to our daily newsletter https://bloom.bg/3rBmR9g.See omnystudio.com/listener for privacy information.

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