Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
Big Take24 Jan 2025

Influencers Fueled Zyn’s Rise. Could the Attention Backfire?

Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the online hype has likely helped sales, it also presents risks for the tobacco giant.

Today on the show, Bloomberg Businessweek writer Ellen Huet joins host Sarah Holder to discuss what could become an existential question: Can the company ride the Zynfluencer wave without getting in trouble if kids get hooked?


Read more: Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall

See omnystudio.com/listener for privacy information.

Episoder(858)

Why We Can’t Quit Microsoft Excel

Why We Can’t Quit Microsoft Excel

Excel. If you work in corporate America, that word either inspires laser-focused productivity or pure dread. Over the last 40 years, the spreadsheet software has become synonymous with the best — and ...

4 Des 202518min

Are We Headed For Another ‘Crypto Winter’?

Are We Headed For Another ‘Crypto Winter’?

Back in October, Bitcoin reached a record high. Just a few weeks later, its price had plunged, taking out over $1 trillion dollars in assets along with it. On Tuesday, it rallied. But dips across the ...

3 Des 202518min

Hong Kong's Catastrophic Fire Provokes Questions and Fury

Hong Kong's Catastrophic Fire Provokes Questions and Fury

Hong Kong’s worst fire disaster in decades has stirred up public anger over negligence, safety standards and official accountability. On today’s Big Take Asia podcast, host K. Oanh Ha talks to Bloombe...

2 Des 202519min

Where US-Russia Talks Leave Ukraine

Where US-Russia Talks Leave Ukraine

On Monday, Trump envoy Steve Witkoff flew to Moscow, while Ukrainian President Volodymyr Zelenskiy visited France. Witkoff is expected to meet with Russian President Vladimir Putin to try and sell him...

1 Des 202516min

The Big Business of the Doodle Boom

The Big Business of the Doodle Boom

Goldendoodles, bernedoodles, labradoodles, cockapoos, everywhere you look, it seems like doodles — those fluffy, adorable poodle mixes — are taking over sidewalks, cafes and TikTok feeds. But the ubiq...

28 Nov 202517min

Wanted: Fed Chair. Must Run World’s Largest Economy, Manage Up

Wanted: Fed Chair. Must Run World’s Largest Economy, Manage Up

Weeks before the Trump administration is expected to name its pick for the next US Federal Reserve chair, current White House economic adviser Kevin Hassett leads a group of five finalists. Whoever pr...

26 Nov 202518min

All Eyes on Japan and China Tensions After Taiwan Remark

All Eyes on Japan and China Tensions After Taiwan Remark

After a rare public comment on Taiwan from Japan’s new prime minister, Sanae Takaichi, relations between the two nations are at a historic low — and Beijing is ramping up its economic retaliation. On ...

25 Nov 202517min

Inside Trump’s Retribution Campaign

Inside Trump’s Retribution Campaign

On Monday, a federal judge threw out the criminal cases filed by the Department of Justice against former FBI director James Comey and New York Attorney General Letitia James. When President Trump too...

25 Nov 202519min

Populært innen Politikk og nyheter

aftenpodden
giver-og-gjengen-vg
lydartikler-fra-aftenposten
forklart
i-retten
aftenpodden-usa
stopp-verden
popradet
det-store-bildet
rss-gukild-johaug
fotballpodden-2
dine-penger-pengeradet
rss-ness
nokon-ma-ga
hanna-de-heldige
e24-podden
aftenbla-bla
grasoner-den-nye-kalde-krigen
frokostshowet-pa-p5
bt-dokumentar-2