Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
Big Take24 Jan 2025

Influencers Fueled Zyn’s Rise. Could the Attention Backfire?

Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the online hype has likely helped sales, it also presents risks for the tobacco giant.

Today on the show, Bloomberg Businessweek writer Ellen Huet joins host Sarah Holder to discuss what could become an existential question: Can the company ride the Zynfluencer wave without getting in trouble if kids get hooked?


Read more: Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall

See omnystudio.com/listener for privacy information.

Episoder(882)

‘Battery Belt’ Factories Promise A Bright Future. Workers Need Convincing

‘Battery Belt’ Factories Promise A Bright Future. Workers Need Convincing

The US Battery Belt, which stretches from Michigan to Georgia, has emerged as a regional hub for building electric vehicle batteries and other components critical to emerging technologies. But the pus...

18 Jul 202330min

You Never Think About Your Car’s Catalytic Converter—Until Thieves Saw It Off

You Never Think About Your Car’s Catalytic Converter—Until Thieves Saw It Off

Catalytic converters are a vital part of emissions reduction in gas-powered vehicles. But that’s not why they’ve been making headlines. Thieves across the US have been sawing them off cars because the...

17 Jul 202332min

Everyone’s Making Money On The Women’s World Cup—Except The Women

Everyone’s Making Money On The Women’s World Cup—Except The Women

The world can’t wait for the 2023 Women’s World Cup, which starts later this month. Ticket sales are on track to smash records, and viewership has grown significantly since its 1991 inception. But whe...

14 Jul 202321min

Washington Is Knocking On Crypto’s Door

Washington Is Knocking On Crypto’s Door

The epic crash and burn of Sam Bankman-Fried’s FTX crypto empire in November was huge global news. Eight months later, the crypto world is still feeling the after-shocks—with embarrassed celebrity end...

13 Jul 202329min

Chatbots And Deepfakes Are Coming For Your Election Cycle

Chatbots And Deepfakes Are Coming For Your Election Cycle

As the saying goes: a lie gets halfway around the world before the truth has a chance to put its pants on. As AI is increasing productivity across industries, it’s also raising concern about how to re...

12 Jul 202323min

Kids Were Given Cough Syrup From India. Dozens Of Them Died

Kids Were Given Cough Syrup From India. Dozens Of Them Died

For decades, India has been a top player in global pharmaceuticals. But its drug regulatory system came under scrutiny after toxic chemicals were found in Indian-produced medicine that led to the deat...

11 Jul 202329min

The Bumpy Road From Reagan-Thatcher To Johnson-Trump

The Bumpy Road From Reagan-Thatcher To Johnson-Trump

What it means to be a conservative has changed dramatically in the decades since Ronald Reagan and Margaret Thatcher. Bloomberg Opinion’s Global Business Columnist Adrian Wooldridge argues not all of ...

10 Jul 202327min

Mattel Bets Big On Barbie's Pink Carpet Debut

Mattel Bets Big On Barbie's Pink Carpet Debut

She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s Kelly Gilblom joins this episode to talk about Mattel’s bet that the $100 million B...

7 Jul 202331min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
popradet
stopp-verden
dine-penger-pengeradet
rss-gukild-johaug
det-store-bildet
nokon-ma-ga
fotballpodden-2
lydartikler-fra-aftenposten
hanna-de-heldige
rss-ness
aftenbla-bla
rss-espen-lee-usensurert
rss-dannet-uten-piano
rss-penger-polser-og-politikk
frokostshowet-pa-p5
e24-podden