Episode 8: From Medicine to Multifamily — How One Entrepreneur Is Building Legacy Through Apartments
What happens when a 35-year career in medicine meets the freedom and opportunity of real estate? In this inspiring episode, Lance sits down with Alan H., a seasoned healthcare executive who's turnin...
23 Okt 202526min
Episode 7: From Data to Deals — How "Jack & Jill" Built a Land Empire from the Back of a Boat with Jack Butala & Jill DeWit
What if you could flip land from anywhere in the world — even from the back of a boat? In this episode, Lance talks with Jack and Jill, the powerhouse couple behind Land Academy, who've completed ove...
9 Okt 202537min
Episode 6: Acres of Diamonds: Turning Life's Setbacks into Side Hustles with Bart Merrell, The Side Hustle Samurai
In this episode of The Potentializer Podcast, Lance Edwards sits down with Bart Merrell—international entrepreneur, author, and the "Side Hustle Samurai." Bart is on a mission to help people create fi...
20 Aug 202546min
Episode 5: Designing Freedom: From Corporate Career to Strategic Private Investing with Bryan Hancock
Episode 5: After two decades in high-level roles at Microsoft, Dell, and Schwab, Bryan Hancock stepped into the world of private investing—without quitting his corporate job. In this episode, Bryan jo...
4 Aug 202523min
Episode 4: From Breakdown to Breakthrough — How Shelly Schilson Turned Adversity into Apartment Success
About This Episode: In Episode 4 of The Potentializer, Lance Edwards sits down with small apartment investor Shelly Schilson for a candid, vulnerable, and powerful journey of transformation. From a ...
17 Jul 202524min
Episode 1: From Greenlight REI to The Potentializer - Why The Real Estate Industry Needs a New Model
In this inaugural episode, Lance Edwards introduces The Potentializer, a reimagined podcast born from the evolution of Greenlight REI. With two decades of real estate experience, Lance shares why the ...
7 Jul 202521min
Episode 3: From Property to Platform: How to Stop Doing Deals and Start Building a Scalable Business
In Episode 3 of The Potentializer, Lance Edwards breaks down the essential mindset shift from owning isolated properties to building scalable small apartment businesses through platforms. He explains ...
25 Jun 202521min
Episode 2: The One-Man-Band Landlord Is Dead—Here's What Replaces Him
In Episode 2 of The Potentializer, Lance Edwards explores the outdated and exhausting model of the 'one-man-band landlord' and introduces a smarter, scalable alternative: the Small Apartment Symphony....
11 Jun 202525min
