Episode 6 - Social Selling: What Not to do and Say

The Next Generation Leadership podcast is a bi-weekly show that brings interviews with relevant and motivating leaders in telecommunications. Each podcast highlights & showcases communication, leadership principles, and tell stories that illustrate putting those principles into practice in business and in your personal life. Hosted by Telesystem Executive Bruce Wirt and Channel Partners/Alliance of Channel Women Board member Mayka Rosales Peterson. This week: What NOT to do and say when prospecting customers on social media. From Bruce's LinkedIN post on 3/12/21: When asking to connect with me, I'm less likely to accept if: 1. It's accompanied by a note wishing me and my family well as if we've met or are old friends. - Remember when we did most things in person? You didn't start most conversations with "I hope you and your family are staying safe." 2. It's accompanied immediately by a message asking how I am doing, with nothing else in the message. 3. Your request is attached to a message asking me to visit your website or buy your product. If we connect, I get very suspicious when... 1. 5 seconds later I get a 4 paragraph email of your services, a pdf attachment, and a request to chat. 2. 3 other people from your company connect with the exact same message you sent. 3. You immediately ask me to jump on an intro call to "see how we can help each other". If I did this, I'd spend all day every day on such calls. When prospecting to the C suite... Send a personal message that you actually wrote (not your marketing dept), and show that you actually took the time to understand what I and my company do. Hear all about what you should do to connect with prospects on this week's show! Subscribe on your favorite podcast app! Follow Telesystem on Twitter @telesystemus Follow Bruce Wirt on Twitter @bwirtleadership Visit telesystem.us for your business communication needs! Learn more about your ad choices. Visit podcastchoices.com/adchoices