Julia Cleverdon

Julia Cleverdon

Kirsty Young's castaway this week is the campaigner, Dame Julia Cleverdon.

As head of the charity, Business in the Community, she fine-tuned to perfection the art of persuasion. A phone call from her and many of the big beasts of the business world - the "pinstripes" she calls them - stride from their boardrooms intent on giving something back to society. Her energies and endeavours have powered countless corporate social responsibility programmes.

In a life dedicated to public service, she has charmed not only chief executives but apparently royalty too - HRH the Prince of Wales is a long time supporter and collaborator.

She seems keenly aware that not everyone has her good fortune of a first class education and top drawer connections - when she's not harrying the blue chip brigade, she's inspiring young people from all sorts of backgrounds to follow her example and get involved in social action.

She says, "one of the most important leadership roles is to grow people. It is very much like gardening. You tend them and apply fertiliser. But sometimes you have to prune them to make them grow stronger."

Producer: Paula McGinley.

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Episoder(209)

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Atul Gawande

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Sandi Toksvig

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22 Nov 201532min

Rt Hon Nicola Sturgeon

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15 Nov 201534min

Lord Indarjit Singh

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Kirsty Young's castaway is the broadcaster and religious leader, Lord Indarjit Singh. Creator of The Sikh Messenger newspaper and co-founder of the Inter Faith Network he also has the distinction of ...

13 Nov 201535min

Marjorie Wallace

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Kirsty Young's castaway is the mental health campaigner and Chief Executive of SANE, Marjorie Wallace.After leaving University College London with a psychology and philosophy degree, her first job in ...

1 Nov 201536min

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