Episode 2: It's About Values

We all know that every neighborhood is unique. And because Trader Joe's is a national chain of neighborhood grocery stores, every Trader Joe's is as unique as the neighborhood of which it is a part. I...

4 Nov 202420min

We get a lot of questions at Trader Joe's. One of those we hear the most is, "Hey, when are you opening a store in my neighborhood?" And "How do you decide where to put a Trader Joe's?" – that comes u...

21 Okt 20246min

In this episode of Inside Trader Joe's, we're taking you inside our customers' shopping carts to find out what keeps them coming back to Trader Joe's again and again. For this inaugural iteration of o...

7 Okt 202418min

It's September at Trader Joe's. That, of course, means the Pumpkin-palooza is underway. You'll find more than 70 pumpkin-forward products on our shelves this season – including new entries like Pumpki...

9 Sep 202428min

When we think about back-to-school, we immediately think of chocolate and mustard. (Doesn't everyone?) Specifically, we think of Belgian chocolate and Dijon Mustard. Just in time for back-to-school sh...

26 Aug 202424min

Do you ever feel like you're hearing things when you're shopping at Trader Joe's? You're not alone. The bells are ringing at Trader Joe's – nearly all the time. They act as a kind of intercom system, ...

19 Aug 20244min

When you ask folks why they shop at Trader Joe's, they'll usually mention the "Three Ps" – Products, Prices, and People. In this episode of Inside Trader Joe's, we're diving deep into the third P – P...

5 Aug 202422min

Fact number one: nothing generates excitement like a contest. Fact number two: when we announced our Store Recipe Contest, we could not have predicted the level of excitement it would generate. Fact ...

15 Jul 202417min