🐳 “AI’s Goodwill Hunting moment” — China’s DeepSeek Drama. Coke vs Pepsi vs Costco. Unlimited PTO Paradox.
The Best One Yet28 Jan 2025

🐳 “AI’s Goodwill Hunting moment” — China’s DeepSeek Drama. Coke vs Pepsi vs Costco. Unlimited PTO Paradox.

One Chinese AI app, DeepSeek, just shocked the world… and the entire US tech market.

Costco is swapping Pepsi for Coke in the food court… here’s how Coke’s beating Pepsi.

7% of workers have Unlimited Paid Time Off… but people only take 16 days in practice.


$KO $PEP $COST


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Red Bull ⚡Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1626)

🔮 “The Predictions Pod” — SpaceX’s Olympics, Starbucks’ Library, OpenAI’s company town.

🔮 “The Predictions Pod” — SpaceX’s Olympics, Starbucks’ Library, OpenAI’s company town.

#1. SpaceX’s Olympics#2. Starbucks’ Library#3. OpenAI’s company townTo kick off 2026, we whipped up our 7th annual “3 big business wishes” for the coming year. These ain’t *just* predictions — they’re...

5 Jan 21min

📺 “TBOY on CNN” — Our 5 Big Biz Trends of 2025 & 2026

📺 “TBOY on CNN” — Our 5 Big Biz Trends of 2025 & 2026

1. “Robotaxis got Promoted”: Waymo, Tesla, and Zoox. Next up? Redeye robo rides.2. “IPO-palooza”: SpaceX, OpenAI, and Kim’s Skims IPOs3. “Welcome to Nike Hotel”: To save the brand, Nike should “just d...

29 Des 202511min

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

Yetis, the 3 biggest forces in business in 2025? Trump, AI, & Affordability. For more on that? Look at every other newsletter, podcast, and social media post of every day this year.But instead, we fou...

22 Des 202519min

🍌⚾ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

🍌⚾ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-UEveryone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said ...

19 Des 202555min

✈️ “Living Inheritance” — Multigenerational vacations. The Oscars’ YouTubification. Santa Claus’ $11T biz. +Connecticut’s Hallmark boom.

✈️ “Living Inheritance” — Multigenerational vacations. The Oscars’ YouTubification. Santa Claus’ $11T biz. +Connecticut’s Hallmark boom.

YouTube won the rights to the Oscars… because everyone’s fighting for the Living Room TV.New travel trend? “Cousins Vacations”... Grandparents, parents, & kids spending the inheritance.The business of...

18 Des 202522min

💳 “America’s Fave Gift” — Gift Cards’ surge. White House’s Tech Force. Zillow’s Name-Yo-Price. +Uber Eats Wrapped.

💳 “America’s Fave Gift” — Gift Cards’ surge. White House’s Tech Force. Zillow’s Name-Yo-Price. +Uber Eats Wrapped.

1.6% of the US economy is Gift Cards… And 1 outta 7 of you will get a Starbucks one.The White House launched Tech Force... $200K/yr sabbatical to make the DMV run like Airbnb.Zillow’s getting zucked b...

17 Des 202521min

🎷 “Bubl-ionaire” — Michael Bublé Christmas. iRobot’s RIP. J.Crew’s Ath-ski-surewear. +AI Barbie.

🎷 “Bubl-ionaire” — Michael Bublé Christmas. iRobot’s RIP. J.Crew’s Ath-ski-surewear. +AI Barbie.

Michael Bublé is the top grossing musician every December… Here's how he won Christmas music.iRobot filed for bankruptcy… and the Roomba maker’s life story is Forest Gumpian.Skims, Alo Yoga, & J Crew ...

16 Des 202521min

💚 “Grinchonomics” — The Grinch’s anti-brand. Zegna’s $1K sneaker. Carvana’s crazy stock. +Dreidel Rally

💚 “Grinchonomics” — The Grinch’s anti-brand. Zegna’s $1K sneaker. Carvana’s crazy stock. +Dreidel Rally

The Grinch is now the top-selling IP of the holidays… Because consumers prefer the anti-hero.Zegna’s $1,100 sneaker makes $160M/year… because the ultimate luxury is slooooooow.Carvana is officially th...

15 Des 202522min

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