Growth Driver19 Des 2023

Welcome to Growth Driver!

Welcome to Growth Driver, a podcast about redefining B2B growth!

We started Growth Driver because B2B growth needs an intervention. The old playbook and tactical approaches aren’t working as well as they used to. Many companies are failing to meet pipeline targets and experiencing slowing growth rates and rising inefficiency.

What’s more, the B2B landscape has become so complex that no one person, no matter how smart or experienced, can ever know enough to be a world-class B2B growth leader. It takes a trusted community to reach your growth targets.

Learning to update the B2B GTM playbook is difficult, though, in no small part because most B2B GTM content isn’t very helpful! It’s either too basic for growth executives, comes from an overly narrow set of experiences (Saas/tech startups), is too wordy and academic, or is hidden behind expensive paywalls.

We created Growth Driver to address these problems. This is a show for B2B CMOs, heads of sales, and leaders of any GTM function who are feeling the pressure to rethink and re-write how their companies go to market and drive efficient growth. In each episode, our hosts talk with expert B2B GTM practitioners from a wide variety of industries about how to design, build, and run a smarter, more efficient, and more effective growth engine. We cover a broad range of topics, including GTM trends, how to align GTM strategy and execute integrated growth plays that drive ROI, emerging approaches for smarter brand awareness, leadership and culture, and much more.

We strive to make each episode fun and engaging, featuring in-depth discussions that yield insights and innovations you can actually execute. If you’re a B2B growth professional bent in re-writing the GTM playbook and leading your company towards a more prosperous future, Growth Driver is the show for you!

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.

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Episoder(36)

Beyond the Buzz: Building an AI‑First Operating Model with Paul Gottsegen

It’s time to go beyond the AI-hype and dig into what it really is: an inflection point reshaping the foundations of how we work, compete, and create value. “Inflection point” is a term that gets throw...

12 Aug 202543min

Marketing Org Transformation: How to Build a Future-Proof Operating Model with Jen Ross

How do you redesign your marketing operating model to align with modern growth strategies—without blowing up your team or budget? In this episode of Growth Driver, we dive deep into one of the most ov...

3 Jun 202554min

How to Go From RevOps Curious to RevOps Capable with Evan Liang

The reality for most B2B organizations is that go-to-market teams—marketing, sales, customer success—are still operating in silos, creating inefficiencies that hurt pipeline conversion and customer ex...

11 Mar 202554min

From Launch to Lifetime Value: Rethinking Product Marketing with Sam Melnick

How can B2B organizations transform product marketing into a strategic driver for go-to-market success? Some companies have already cracked this code and realized that product marketing is no longer a...

28 Jan 20251h

The Financial Impact of Empathetic Leadership with Helen Fanucci

When companies feel the pressure to hit revenue growth goals, leadership often finds itself at a crossroads: deliver short-term results or focus on building long-term team trust and accountability. Bu...

14 Jan 202557min

Redefining Enterprise Sales Enablement with Mike Lempko

Sales enablement has long been a buzzword in B2B, but how can organizations truly transform this concept into a strategic advantage? For companies navigating complex, multi-dimensional markets, the ch...

31 Des 202430min

The Death of Safe Content: It’s Time to Be Bold in B2B with James Carbary

It’s no secret, most B2B content feels lifeless and overly cautious. And even though we have proven research that says the bolder and braver the content the better your engagement will be, it’s rare t...

26 Nov 20241h 17min

The Psychology Behind Messaging that Converts with Tim Riesterer

With today’s B2B buyers, every word counts. Getting your messaging right can mean the difference between closing a deal or losing it to a competitor. Crafting messages that resonate and convert is mor...

19 Nov 20241h 4min