104 - Who is influencing whom?

104 - Who is influencing whom?

With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers.

We know influencer marketing is a billion-dollar industry but what do we really know about who is selling us products? Or courses? Or supplements?

This week Alyssa and Dakota delve into the Jay Shetty mess, along with discussing how consumers can do better with determining who is behind many of these large influencer accounts while learning how to push through the layers of misinformation and even how to be a better influencer yourself.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

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Episoder(112)

111 - A summer to chill

111 - A summer to chill

It’s summertime, and Dakota and Alyssa need to relax and enjoy the short season. We are taking an extended break but will return with some updates in the fall.Have a great summer, everyone!Ladies Who ...

17 Jul 20245min

110 - Part 2 to the last two

110 - Part 2 to the last two

We told you we had more to say. In the follow-up to episodes 109 and 110, Dakota and Alyssa continue the discussion on how to set up your business and personal life to travel and live in other countri...

3 Jul 202438min

109 - What are you paying for? Consultant vs. Employee

109 - What are you paying for? Consultant vs. Employee

Small businesses need to be acutely aware of their cash flow. This leads to many hiring consultants for specific project work over the more costly and labour-intensive hiring of staff. When looking to...

19 Jun 202421min

108 - Vacations and Life Decisions

108 - Vacations and Life Decisions

We all have dreams and plans but are you working towards them or just trying to get through the day? Dakota is back from Portugal and has made some large life decisions, as happens sometimes on vacati...

5 Jun 202449min

107 - Embracing Both Your Masculine and Feminine Energy

107 - Embracing Both Your Masculine and Feminine Energy

Feminine vs. masculine. The ultimate push and pull. Women can struggle to decide when to lean into either form; especially in the business world. As per Pause Mediation ”Masculine energy is characteri...

22 Mai 202433min

106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce

106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce

It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her exce...

8 Mai 202437min

105 - Being a hero isn’t beneficial to you or your clients

105 - Being a hero isn’t beneficial to you or your clients

We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is e...

24 Apr 202437min

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