Thinking Outside the Box with Colin Carrasquillo of Nielsen Automotive Group

Thinking Outside the Box with Colin Carrasquillo of Nielsen Automotive Group

Colin Carrasquillo is the Digital Marketing Manager at Nielsen Automotive Group, a dealership group with seven locations throughout northern New Jersey. Colin is a self-proclaimed "experimarketer," which refers to an individual that creates, innovates, and appreciates ways for marketers to create new opportunities for businesses. He is also the host of the Experimarketing podcast, where he discusses advertising trends and tools with thought leaders in the automotive space. Above all, Colin aims to educate dealers about effective advertising by thinking outside the box—and positively impacting their bottom line.

In this episode…

All dealerships want to sell more cars. But with so many places to invest your resources, how do you decide where to spend your money when it comes to advertising? Colin Carrasquillo, the Digital Marketing Manager at Nielsen Automotive Group, knows that using data to make informed decisions about your advertising is the key to cutting costs—and ultimately selling more vehicles.

Join Aharon Horwitz in this episode of Inside Auto Podcast as he talks to Colin Carrasquillo, the Digital Marketing Manager at Nielsen Automotive Group. Colin discusses his career journey and shares his powerful insight on digital marketing in the automotive space. He also talks about the platforms that are uncharted by dealers, discusses why creating authentic content is important, and explains the idea behind his podcast, Experimarketing.

Episoder(121)

How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith

How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith

In this episode of Inside Auto, host Ilana Shabtay speaks with Steve Schmith, Client Partner at Acxiom, about the gap in expectations that exists between retailers and consumers around data security a...

28 Nov 202422min

The Ever-Evolving Automotive Industry with Chris Colsant

The Ever-Evolving Automotive Industry with Chris Colsant

In this episode of InsideAuto, Chris Colsant, SDR Manager at Fullpath, joins host Ilana Shabtay to discuss the importance of managing data holistically as we head into the new year. He also shares his...

15 Okt 202418min

Embracing Change in Digital Marketing with Colin Day

Embracing Change in Digital Marketing with Colin Day

In this episode of InsideAuto, Colin Day, EMEA Managing Director and VP of Business Development at Oktopost, chats with host, Ilana Shabtay, about leveraging AI for more efficient marketing and sales,...

24 Sep 202424min

Turning Website Videos into Sales Opportunities with Eitan Koter

Turning Website Videos into Sales Opportunities with Eitan Koter

In this episode of InsideAuto, Eitan Koter, co-CEO and co-founder of Vimmi, chats with host, Ilana Shabtay, about the diverse landscape of shoppable video content, how shoppable videos are revolutioni...

17 Sep 202419min

Software Solutions for Industry-Wide Problems with Bek Abdullayev

Software Solutions for Industry-Wide Problems with Bek Abdullayev

In this episode of InsideAuto, Bek Abdullayev, CEO of Superdispatch, chats with host, Ilana Shabtay about transportation within the automotive ecosystem, how COVID sped up the industry's digitization,...

29 Jul 202417min

Leveraging Technology for Localized Advertising with Faruk Heplevent

Leveraging Technology for Localized Advertising with Faruk Heplevent

In this episode of InsideAuto, Faruk Heplevent, CEO at The Scope, chats with Ilana Shabtay about how CGI revolutionized the automotive photography and advertising industry, how CGI, AI, and other tech...

10 Jul 202422min

Branding Consistency Across the Whole Automotive Group with Samantha Morrow

Branding Consistency Across the Whole Automotive Group with Samantha Morrow

In this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the CDK outage, the major marketing changes Hello Auto has made over the past few...

1 Jul 202419min

Making Customer Experience Part of the Dealership Culture with Joe Barhoumi

Making Customer Experience Part of the Dealership Culture with Joe Barhoumi

Joe Barhoumi is the Internet Manager at Newbold Toyota BMW, Illinois, where he led the establishment of the Business Development Center (BDC), spearheading the vision and operational framework to enha...

30 Mai 202423min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-skravla-gar
rss-markedspuls-2
lederpodden