Conversational Websites, Virtual Test Drives, and Pontiac Trans Ams with Kevin Frye

Kevin Frye is the e-Commerce & Marketing Director at Jeff Wyler Automotive Family and an Automotive Technology Innovator. He is an automotive industry technology pioneer with 15+ years of experience driving e-commerce development, creating integrated sales solutions, and expanding virtual reality & auto subscription services.

Kevin is a keynote speaker who has spoken at national and international industry conferences including NADA, Digital Dealer, Digital Marketing Strategic Conference, Driving Sales, Dealer Think Tank, Thought Leadership Summit, Women in Automotive, and more. He is a former Naval Officer with the US Navy and holds an MBA in Finance from the University of Cincinnati Carl H. Lindner College of Business and a degree in Aerospace Engineering from Boston University.

In this episode…

When looking to buy a car, most buyers love walking into dealerships to see what's for sale, inspect the options, and go for a test drive. Even after the COVID-19 pandemic hit and limited our movement, most customers still want to touch and test drive cars before making a purchase.

Kevin Frye and his team at Jeff Wyler Automotive Family recently performed a study on their customer's response to adding a digital retailing tool to their website. The results? Most responded that they would not buy a car 100% online; they would still want to see and touch it. So, the company shifted to find virtual reality solutions to meet their customer's needs and allow them to test drive their preferred cars virtually. Win-win.

In this week's episode of the Inside Auto Podcast, Ilana Shabtay and Aharon Horwitz talk to Kevin Frye, the e-Commerce & Marketing Director at Jeff Wyler Automotive Family, about the future of augmented virtual reality in car dealerships. Kevin explains how his company and their customers use virtual reality, using customer feedback to improve business processes, and the 3 major steps the company took to deal with shifts in customer behavior caused by the pandemic.