Developing a Customer-Centric Dealer Network with Dan Mohnke from Nissan USA

Dan Mohnke is the Vice President of E-Commerce at Nissan USA. He is responsible for driving Nissan's e-commerce strategies and initiatives to support evolving customer needs, industry changes, and Nissan brand differentiation through a true end-to-end digital customer experience.

Before joining Nissan USA, Dan was the Manager for the Leadership Development Program at Home Depot. He also served as the Manager for Retail Strategies, Dealer Network Development, Regional Operations, and Consumer Affairs at Saturn. He holds an MBA from Michigan State University and a Bachelor's degree in marketing and management from Northwood University.

In this episode…

For a long time, Nissan USA has been focusing on developing an efficient dealer network to streamline communication and sell to customers more effectively. Nissan USA is a customer and dealer-focused company that has been helping its customers test drive, buy, and service cars from the comfort of their homes through their recently launched purchasing tool, Nissan@Home.

Nissan USA knows the value of addressing customer pain points by coming up with solutions to fix those problems. They also value the work done by their dealers and make a point to collaborate with their dealerships to provide the best services for car buyers. How do they do this? By giving their dealers control of their inventory, pricing, and deal structures, among other things.

In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz & Ilana Shabtay are joined by Dan Mohnke, the Vice President of E-Commerce at Nissan USA, to talk about Nissan's innovative infrastructure for improving car shopping. Dan explains why they value and partner with their dealers and talks about the traction they have seen from the Nissan@Home purchasing tool.