The Briefing30 Jan 2025

Is Bunnings’ glowing reputation earned, or engineered?

Headlines: Greens to push for 50 cent public transport nationwide, no survivors after Washington plane and helicopter crash, Australians facing long-term homelessness surges 25% in five years and Donald Trump calls for Elon Musk’s Space X to “go get” stranded ISS astronauts.

Deep Dive: By all accounts, Bunnings is a true blue Aussie success story.

What started in 1907 as a sawmill in WA now boasts more than 300 locations across Australia and New Zealand and reported revenue in 2024 of $19 billion. On top of that, the hardware giant has managed to crack into the cultural zeitgeist. Who doesn’t talk fondly about a weekend snag and peruse of the paint aisle?

But amidst its praise and popularity comes quiet criticism about its monopoly over the Australian hardware industry, its mega profits, its sometimes sneaky marketing tactics and its ability to effectively wipe out the competition. So, why do we seem to love Bunnings, despite these things?

On today’s special two-part investigation, Sacha Barbour Gatt answers that question with money and consumer expert, Joel Gibson.

In part two, in your feed now, we ask Bunnings Managing Director, Mike Schneider, what he thinks of the answer.

Listen to part two 'Bunnings Responds' on LiSTNR, Apple or Spotify now.

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