The Post-it Note That Tells You What Your Business Is Really Worth with Louis Swart
"Louis, your business is worth nothing." Louis Swart was 25, running a plumbing business with ten plumbers, and he had just asked a broker what he could sell it for. The broker asked who did the accou...
22 Sep 39min
The Videos She Made 15 Years Ago Are Still Making Sales with Mary Ann Bautista
"In life you have to be willing to get your neck out there a little bit in order to learn something new and different." That's Mary Ann Bautista on how she and her business partner talked a client int...
8 Sep 36min
The 60/40 Rule Marketing Strategist Lauren Harris Uses With Every Client
Lauren Harris says even MrBeast probably watches his own videos and thinks, “I should’ve gotten more views.” It’s a small, funny moment in our conversation, but it points at something bigger: most of ...
25 Aug 37min
Why Being Invisible Online Is Costing You More Than You Think with Ange Dove
For years, Ange Dove ran a successful copywriting agency in Singapore with no website that had her name on it, her photo on it, or any trace of her online. "I had no visibility whatsoever," she says. ...
11 Aug 34min
AI Is a Toddler With Crayons - How to Rein It In and Put It to Work with Dan Kurtz
Chosen episode title: AI Is a Toddler With Crayons: How to Rein It In and Put It to Work You don't expect a digital marketer to say this out loud: "Let's call cold email what it is. It's spam. It's B2...
28 Jul 45min
The Two Questions That Take the Guesswork Out of Pricing with Per Sjofors
“Your price selects your customers.” That one line from Per Sjofors stopped me in my tracks. Per — known as The Price Whisperer, a name he didn’t even give himself — has spent years running pricing e...
15 Jul 40min
The One Thing ChatGPT Can’t Do for Your Business with Sara Lohse
“I don’t have a story.” Sara Lohse hears those words almost every day, and she doesn’t buy it for a second. Her proof? A spot on one of the biggest finance shows around — landed by offering to tell ...
1 Jul 42min
Why Human Stories Are Winning in a World of AI Content with Travel Writer Lindy Alexander
"I had no idea that even existed. I didn't even know that you could do that. What a dream job!" When Lindy Alexander first discovered that travel writers could be flown around the world to write abou...
18 Jun 34min
