How We're Pivoting Our Marketing: Behind the Scenes

How We're Pivoting Our Marketing: Behind the Scenes

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.



To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info



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Episoder(705)

How to Develop Instagram Superfans

How to Develop Instagram Superfans

Want more customers from Instagram? Wondering how to get your fans to do the selling for you? To explore a how-to strategy for capturing, engaging, and converting superfans who’ll tell their friends about you, I interview Jade Beason.Sponsor: The Blogging Millionaire podcast—listen and follow for actionable SEO and traffic-building tips.Guest: Jade Beason | Show Notes: socialmediaexaminer.com/496Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Feb 202246min

Crypto and the Future of Business: A Primer

Crypto and the Future of Business: A Primer

Curious about how Web3 will affect businesses? Wondering why your business should pay attention? To dig deeper into the impact of non-fungible tokens (NFTs), social tokens, decentralized autonomous organizations (DAOs), and the metaverse on creators, entrepreneurs, and marketers. I interview Joel Comm.Sponsor: Visit Iconosquare.com/smeGuest: Joel Comm | Show Notes: socialmediaexaminer.com/495Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Jan 202249min

Facebook Organic Marketing: What Works in 2022

Facebook Organic Marketing: What Works in 2022

Seeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing? To discover nine organic techniques that work on the world’s biggest social platform, I interview Mari Smith.Sponsor: Visit Iconosquare.com/smeGuest: Mari Smith | Show Notes: socialmediaexaminer.com/494Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Jan 202247min

Special Announcement from Michael Stelzner

Special Announcement from Michael Stelzner

Want to learn more about the business potential of crypto, NFTs, social tokens, and web 3.0? Join Social Media Examiner's founder Michael Stelzner as he explores this new and exciting frontier on the Business Crypto Podcast.Follow the Business Crypto Podcast on Apple Podcasts: SocialMediaExaminer.com/CBSubscribe to the Business Crypto Podcast: Apple Podcasts | Spotify | Google Podcasts | Amazon MusicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Jan 20221min

Social Tokens: What Businesses Need to Know

Social Tokens: What Businesses Need to Know

Are you wondering what creator coins are? Are you thinking of starting your own token? To discover what social tokens are, how they work, and why they’re important to the future of business, I interview Joe Pulizzi.Sponsor: Visit Iconosquare.com/smeGuest: Joe Pulizzi | Show Notes: socialmediaexaminer.com/493Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Jan 202251min

Facebook Live as a Marketing Strategy

Facebook Live as a Marketing Strategy

Looking for new ways to connect with your audience? Wondering if going live on Facebook might be the solution? To discover a Facebook Live video strategy that might help you create a more loyal following that will evangelize your business and purchase from you, I interview Tiffany Lee Bymaster.Sponsor: Visit Iconosquare.com/smeGuest: Tiffany Lee Bymaster | Show Notes: socialmediaexaminer.com/492Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Jan 202242min

The Metaverse: What Marketers Need to Do to Prepare

The Metaverse: What Marketers Need to Do to Prepare

Wondering what the Metaverse is and what it could mean for marketers? Are you interested in preparing for the future of business? To discover why marketers should care about this new development, how to prepare, and how it fits into longer-term strategies, I interview Cathy Hackl.Guest: Cathy Hackl | Show Notes: socialmediaexaminer.com/491Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Des 202141min

Creating Video Ads That Convert on Facebook, Instagram, and YouTube

Creating Video Ads That Convert on Facebook, Instagram, and YouTube

Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnston.Guest: Matt Johnston | Show Notes: socialmediaexaminer.com/490Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Des 202144min

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