Count Me In®3 Feb 2025

Ep. 296: Samantha Jewel - Pioneering Soil Carbon Credits And Environmental Stewardship

Join host Adam Larson as he sits down with Samantha Jewell, author and CEO, Soil Carbon Advisory at urth.io, on this episode of the Count Me In Podcast. Samantha shares her fascinating journey from organic farming to pioneering soil carbon credits in Australia. She explains the crucial role these credits play in sequestering carbon and improving soil quality. Dive into the intricacies of carbon markets, the potential of regenerative agriculture, and the impact of evolving ESG laws. Learn about the challenges in educating financial professionals and the innovative solutions Samantha is bringing to the table, including blockchain transparency and smart contracts. Discover why big businesses should consider buying soil carbon credits and what it means for our environment and future. If you’re curious about sustainability, agriculture, or climate action, this conversation is a must-listen.

Sponsor:
Today's episode is brought to you by U.S. Bank. U.S. Bank is a trusted financial partner for our clients, businesses and communities. We believe in doing the right thing and putting people first. It’s an honor to be recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute for the tenth consecutive year. From commercial credit cards and program management tools to innovative payment technologies and transportation offerings, U.S. Bank Corporate Payment Systems has the right solution to help your organization reduce payment costs, enhance control and streamline your entire payment processing function. We’ll partner with you to uncover your challenges and provide smart, clear and honest guidance to help you meet the financial goals for your business. Visit usbank.com/corporatepayments to learn more.

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